Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Chai Break performance in the India and how they change over time
See what factors influence Chai Break performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chai Break' competitors in the India
An analysis of Chai Break' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Chai Break is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference within the Cafe & Restaurants industry.
Chai Break holds a leading position in the Indian Cafe & Restaurants market with a market performance percentile of 99. This signifies a strong competitive standing and high customer preference compared to its peers like The Brew Factory, Niyaaz Restaurant, Adwani Dhaba, Vindhu, Nature Flavours and RV's Kitchen, all within the same percentile range.
Customer Satisfaction (CSAT) indicates the level of happiness of consumers. Tracking CSAT helps maintain and improve the brand's reputation and customer loyalty.
Chai Break's overall CSAT is 76%, a decrease of 7.1 percentage points year-over-year. Jharkhand and West Bengal show decreased CSAT, while Odisha shows an increase. CSAT has fluctuated between 73.83% and 77.46% from May to July 2025.
Average Check reflects customer spending per visit. Analyzing this metric helps understand purchasing behavior and optimize pricing strategies for increased revenue.
The overall average check for Chai Break is INR 858.6, a 1.5% increase year-over-year. Jharkhand has the highest average check (INR 1200), while West Bengal and Odisha have lower values. The average check ranged from INR 833.6 to INR 873.98 between May and July 2025.
Number of Outlets indicates the brand's physical presence. Tracking outlet distribution helps understand market penetration and expansion strategies across regions.
Chai Break has 25 outlets in West Bengal, 8 in Odisha, and 1 each in Jharkhand and Assam. West Bengal represents the largest portion of Chai Break's outlet network, while Jharkhand and Assam have minimal presence.
Identifying key competitors helps in strategic benchmarking. Understanding competitor visitation patterns aids in refining marketing and customer acquisition strategies.
The top competitors for Chai Break, based on customer cross-visitation, include AB's - Absolute Barbecues (11.06%), Apu's Kitchen & Multi Cuisine Restaurant (10.16%), The Rose Restaurant (9.71%), Kaafila (9.48%), and The Orient (9.26%).
Traffic Workload by hours indicates peak operational times. Analyzing workload distribution helps optimize staffing, resource allocation, and customer service efficiency.
Chai Break experiences peak traffic between 17:00 and 21:00, with the highest workload at 20:00 (68.57%). Traffic is lowest in the early morning hours. The analysis shows the times of day when the restaurant is the most crowded.
Consumer segments reveal demographic preferences. Understanding gender and generational affinity informs targeted marketing and product development strategies.
Women (114 affinity index) are overrepresented among Chai Break's customers, while men (95 affinity index) are underrepresented. Gen Z (162 affinity index) shows high affinity, Gen Y (99 affinity index) average affinity, and Gen X (79 affinity index) are underrepresented relative to the average consumer.