Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cake City performance in the Kenya and how they change over time
See what factors influence Cake City performance in the Kenya and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Cake City' competitors in the Kenya
An analysis of Cake City' competitors in the Kenya
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Cake City is in the lower 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cake City's market performance is in the lower 6%, indicating a critically low market standing. This means Cake City captures a smaller share of customer visits compared to its competitors in the Cafe & Restaurants industry in Kenya. Performance peers in the same percentile range include The Hood, Miami Lounge and Restaurant, Bin Agil Catering (K) Ltd, Wayside Hotel & Courio shop, THE LOCATION GRILL, and Loverich Icecream.
Number of outlets indicates brand reach and market presence. Tracking outlet distribution helps assess expansion strategies and geographic performance.
Cake City has 1 outlet in the Eastern region. This indicates a limited physical presence in Kenya. Monitoring the number of outlets and their distribution helps assess the brand's expansion strategy and geographic market coverage.
Competitor analysis identifies key rivals and their market share. Understanding competitors' strengths and weaknesses informs strategic decision-making.
Java House is a key competitor for Cake City, with a cross-visitation rate of 100%. This means that all of Cake City's customers also visit Java House. Understanding the reasons behind this high cross-visitation rate can inform strategies to differentiate Cake City and retain customers.
Traffic workload analysis reveals peak hours and customer flow. Understanding traffic patterns helps optimize staffing and resource allocation for better service.
Cake City experiences peak traffic workload between 9 AM and 6 PM, with the highest traffic around 2 PM. There is no traffic between 8 PM and 7 AM. This information can be used to optimize staffing levels and resource allocation to meet customer demand during peak hours and reduce costs during off-peak hours.
Consumer segments help tailor marketing. Gender and generation insights enable targeted campaigns, improving engagement and ROI.
Women are overrepresented among Cake City's consumers (affinity index of 170), while men are underrepresented (affinity index of 55). Gen Z has a very high affinity (affinity index of 1460). This suggests that Cake City resonates strongly with Gen Z consumers. Marketing efforts should focus on these segments.