Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence CAFFEINE performance in the Estonia and how they change over time
See what factors influence CAFFEINE performance in the Estonia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of CAFFEINE' competitors in the Estonia
An analysis of CAFFEINE' competitors in the Estonia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
CAFFEINE is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand’s share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
CAFFEINE in Estonia holds a leading market performance at the 97th percentile, placing it in the top 3% of Cafe & Restaurants brands. This indicates a leading position, reflecting strong customer preference relative to peers like Gunpowder Cellar of Tartu, Poké Bowl, Supelsaksad Pärnu, Pierre, Argentiina restoran, and Via Ikla, all positioned at the same percentile.
Customer satisfaction reflects brand perception, impacting loyalty and growth. Tracking CSAT helps refine service and retain customers in Cafe & Restaurants industry.
CAFFEINE's overall customer satisfaction in Estonia is 71%, a decrease of 5.2 percentage points year-over-year. Tartu County shows higher satisfaction (85%) but a larger decrease (-9.8pp), while Harju County has a lower satisfaction (70%) with a smaller decrease (-4.5pp). Focus on Harju county and reverse the negative trend.
Average check indicates spending per customer. Monitoring trends helps optimize pricing and promotions, boosting revenue in Cafe & Restaurants sector.
CAFFEINE's average check in Estonia is 7.3 EUR, a decrease of 1.2% year-over-year. Harju County shows an average check of 6.9 EUR with no change. The overall slight decrease suggests a need to review menu pricing or promotional strategies to encourage higher spending.
Outlet count reflects market reach and brand presence. Expansion strategy and market coverage are indicated by outlet distribution in Cafe & Restaurants.
CAFFEINE has 9 outlets in Harju County and 3 in Tartu County, indicating a stronger presence in Harju County. The distribution highlights current market coverage, suggesting potential for expansion in Tartu County or other regions.
Knowing top competitors that your customers also visit helps refine marketing and service strategies to increase customer loyalty.
McDonald's (7.94%) and Hesburger (6.35%) are the top competitors also visited by CAFFEINE's customers in Estonia. PullaBakery, Chakra and Restoran Olde Hansa share the same cross visitation rate - 4.76%. This suggests a need to analyze these competitors' offerings and customer experiences to identify opportunities for differentiation and customer retention.
Traffic workload by hour helps optimize staffing and resource allocation to meet customer demand at different times of day.
CAFFEINE's peak traffic workload in Estonia occurs between 12:00 and 17:00, with the highest point at 15:00 (55.38%). Traffic starts to increase after 6:00, peaking in the afternoon and declining significantly after 20:00. This data suggests optimizing staffing and resources to match peak hours.
Understanding consumer segments informs targeted marketing. Affinity indicates segment preference, guiding personalized campaigns for better engagement.
CAFFEINE's consumer base in Estonia shows higher affinity among women (106%) and Gen Z (126%), suggesting these segments are overrepresented. Men (96%) and Gen Y (87%) are underrepresented. Gen X show the overrepresentation (117%). Tailoring marketing to the preferences of Gen Z and Gen X may enhance engagement.