Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Burger King performance in the China and how they change over time
See what factors influence Burger King performance in the China and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
An analysis of Burger King' competitors in the China
An analysis of Burger King' competitors in the China
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 15% of brands
Sample of brands in the same percentile
Market performance percentile reflects brand's foot traffic share, indicating competitive strength and customer preference in the industry.
Burger King's market performance is at the 85th percentile in China's Cafe & Restaurants industry, placing it as an average/above average performer. This indicates a solid market presence and customer preference, as it's competing with brands like BOUND KOWLOON 界限佳坊, Afternoon Tea Tearoom, 添記燒臘飯店, Milk Café (Tai Po), Bacaba Restaurant & Bar (TKO), and The St. Regis Chengdu.
Tracking outlet count indicates brand expansion. More outlets typically translate to increased market reach and higher potential revenue.
Burger King has a total of 93 outlets in China. Shanghai leads with 23 outlets, followed by Beijing with 18, and Jiangsu with 14. Shandong and Guangdong Province each have 11. This distribution reflects Burger King's presence across key regions in China.
Competitor analysis identifies key rivals. Understanding overlapping customer bases informs strategies to enhance differentiation and customer retention.
Top competitor brands with shared customers of Burger King include Taste Xiangqing Hunan Cuisine Restaurant and Fanlou. Both brands have a cross-visitation rate of 100, indicating a complete overlap in customer base.
Traffic workload insights optimize operations. Analyzing peak hours enables efficient staffing, inventory management, and service delivery during high-demand periods.
Burger King's peak traffic workload in China occurs between 10:00 AM and 8:00 PM, with the highest traffic at 1:00 PM. Traffic is low between midnight and 6:00 AM. Businesses can use this data for workforce managment.
Cafés & Restaurants