Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Bumbu Desa performance in the Indonesia and how they change over time
See what factors influence Bumbu Desa performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bumbu Desa' competitors in the Indonesia
An analysis of Bumbu Desa' competitors in the Indonesia
Search among the top 10,053 café & restaurant brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Bumbu Desa is in the top 4% of brands
Sample of brands in the same percentile
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Bumbu Desa holds the 96th percentile in market performance, positioning it as a leading brand in the Cafe & Restaurants industry in Indonesia. This high percentile indicates a strong market presence and customer preference compared to its peers. Performance peers in similar position: Eggstra Breakfast Lab, Haus! TEBET, Vermont Dining, Joglo Kopi Plumbon, Pempek Farina, and nDalem nJanti Garden Resto.
Customer satisfaction is crucial for loyalty and growth. High CSAT scores often correlate with positive word-of-mouth and repeat business.
Bumbu Desa exhibits strong customer satisfaction, with an overall CSAT score of 84%, a 9.5 percentage point increase year-over-year. The Java region stands out with a 100% CSAT score, showing very high customer contentment in this area.
Outlet count indicates brand reach. Tracking outlet distribution helps gauge market coverage and expansion progress.
Bumbu Desa has 59 outlets across Indonesia, with a significant presence in Java (37 outlets). Other regions include Sumatra and Lesser Sunda Islands (8 outlets each), Sulawesi (4 outlets), and Kalimantan and Western New Guinea (1 outlet each).
Understanding competitors helps refine market strategy. Identifying frequently co-visited brands reveals direct competition.
Bumbu Desa's top competitors based on customer cross-visitation are Ayam Gepuk Mbok Darmi (37.04%), Bakaran Seafood Bumbu Dessa (25.93%), Richeese Factory (11.11%), McDonald's (7.41%), and Kopi Kenangan (7.41%). This indicates a competitive landscape featuring both local and international brands.
Traffic workload shows peak hours. Analyzing hourly traffic helps optimize staffing and resource allocation for better service.
Bumbu Desa experiences peak traffic between 11 AM and 8 PM, with the highest workload around 7 PM (48.92%). This highlights the need for optimal staffing and resource allocation during these peak hours.
Consumer segments show audience affinity. Understanding segments by gender and generation enables targeted marketing.
Bumbu Desa shows affinity index of 140 for men and 128 for Gen Y, indicating these groups are overrepresented among Bumbu Desa's consumer base. Women are nearly average at 51, while Gen Z is slightly under-indexed with an affinity index of 54.