Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Bongchu Jjimdak performance in the South Korea and how they change over time
See what factors influence Bongchu Jjimdak performance in the South Korea and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Bongchu Jjimdak is in the top 4% of brands
Sample of brands in the same percentile
An analysis of Bongchu Jjimdak' competitors in the South Korea
An analysis of Bongchu Jjimdak' competitors in the South Korea
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reflects the brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Bongchu Jjimdak's market performance is at the 96th percentile, indicating a leading position. This means the brand outperforms 96% of its peers, signifying a strong competitive advantage in attracting customers. Performance peers include 다정이네김밥 제주공항점, 찐짜 솥뚜껑 삼겹살 갈비, ACR Alegria Coffee Roasters, 할매피순대, 디슬로우 and 서민준밀밭, all within the same percentile.
Number of outlets signifies brand reach and expansion, reflecting business growth and market penetration in different locations.
Bongchu Jjimdak has 11 outlets in Gyeonggi, 2 in South Gyeongsang, and 1 in North Chungcheong. Gyeonggi has the highest number of outlets, representing the largest market presence. This distribution highlights regional strengths and potential areas for expansion.
Competitor analysis reveals direct rivals and customer preferences, informing strategies to differentiate and capture market share.
Starbucks is the top competitor for Bongchu Jjimdak, with a 35.71% cross-visitation rate. Other competitors include MUTAN, Staff Picks, 더수제비남양주본점 and 로우키 연희, each with a 7.14% cross-visitation rate. This indicates a significant overlap in customer base with Starbucks, suggesting a need for differentiation.
Traffic workload indicates peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Bongchu Jjimdak experiences peak traffic between 11 AM and 8 PM, with the highest workload at 7 PM (49.28%) and 6 PM (48.60%). The lowest workload is between midnight and 9 AM. This data allows for strategic staffing and promotional efforts to maximize efficiency during peak hours.
Understanding consumer segments informs targeted marketing, product development, and messaging to increase engagement and conversion.
Bongchu Jjimdak's customer base is heavily skewed towards women, indicated by high affinity index, with a value of 61.00. Men is overrepresented compared to the average consumer, indexed at 127.00. Gen X is overrepresented, indexed at 198.00, and Gen Z is overrepresented, indexed at 328.00. This suggests a strong appeal to younger demographics.