Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Blue is in the top 11% of brands
Sample of brands in the same percentile
See what factors influence Blue performance in the China and how they change over time
See what factors influence Blue performance in the China and how they change over time
Available by subscription
Available by subscription
An analysis of Blue' competitors in the China
An analysis of Blue' competitors in the China
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance percentile reveals brand's competitive strength and customer preference in the Cafe & Restaurants industry.
Blue's market performance is at the 89th percentile in China's Cafe & Restaurants industry, indicating an above-average market standing. This means Blue is outperforming most competitors. Peers in a similar range include El Gaucho 阿根廷餐廳, Happy Kitchen Cafe & Bar by German Pool, Dragon Boat Restaurant, O Santos, The Huai Yang Garden 淮揚曉宴 and Paulaner Brauhaus Shanghai At Binjiang Branch.
Outlet count indicates brand reach and expansion, reflecting business growth, market presence and geographical distribution.
Blue has 16 outlets in Shanghai, 5 in Beijing, 3 in Jiangsu, 2 in Guangdong Province, and 1 each in Hebei, Sichuan and Tianjin. Shanghai accounts for the majority of Blue's outlets, demonstrating a strong regional focus. The number of outlets provides geographical distribution data.
Competitor analysis identifies key rivals, reveals market dynamics, and informs strategies for gaining competitive advantage.
Blue's top competitors based on cross-visitation are Jin Ding Xuan, Juyongguan Great Wall Hotel Restaurant, Longjing Teahouse, Gannishi India Restaurant, and 梅家庄. 25% of Blue's customers also visit each of these establishments, highlighting their competitive relevance within Blue's customer base.
Traffic workload analysis reveals peak hours, enabling effective staffing, resource allocation, and operational optimization.
Blue experiences peak traffic workload between 10 AM and 10 PM, with particularly high activity from 10 AM to 12 AM, and 3 PM to 9 PM. The lowest traffic is from midnight to 8 AM. Resource allocation should align with these peak hours to ensure smooth operations.
Analyzing consumer segments by gender and generation enables targeted marketing, improved customer engagement, and refined product strategies.
Women are over-represented, with an affinity index suggesting high engagement compared to the average consumer. Men show high affinity as well. Gen X are highly over-represented, Gen Y shows average affinity.