Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Blue performance in the China and how they change over time
See what factors influence Blue performance in the China and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Blue' competitors in the China
An analysis of Blue' competitors in the China
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Blue is in the lower 17% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Blue's market performance is in the lower 17% in the Cafe & Restaurants industry in China, indicating a critically low market standing. Performance peers in the same range include Caflex by the coffeeology, Wong Chi Kei, Tsuen Wan Ramen Taifu., Red Tea Cafe, 粉嶺畢打奧 The Better 'Ole Fanling 適雅餐廳, and Coffee by Zion.
Competitor analysis identifies key rivals and customer preferences. It informs competitive strategies and highlights opportunities for differentiation.
Blue's top competitors, based on customer cross-visitation, include Juyongguan Great Wall Hotel Restaurant, Tongdetang Tea House, Chilis, Blue Frog (Hengfeng Road Branch), and Barbarian, each with 11.11% cross-visitation. This indicates shared customer interest.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Blue experiences peak traffic workload between 10:00 and 21:00, with the highest workload around 10:00 (55.02%) and 20:00 (48.24%). Traffic is minimal between midnight and 8:00.
Understanding consumer segments enables targeted marketing. Gender and generation insights inform tailored campaigns and product positioning.
Women are overrepresented among Blue's consumers (affinity index 75), while men are significantly overrepresented (affinity index 118). Gen X has an affinity index of 104, and Gen Y has an affinity index of 141, indicating a high affinity.