Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Bekdash ice cream performance in the Jordan and how they change over time
See what factors influence Bekdash ice cream performance in the Jordan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bekdash ice cream' competitors in the Jordan
An analysis of Bekdash ice cream' competitors in the Jordan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Bekdash ice cream is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Bekdash ice cream holds the 51st percentile in Jordan's Cafe & Restaurants industry, indicating an average market position. This means the brand's foot traffic is on par with competitors like Cows Burger, Hatan Cafe, Tal AlRumman Restaurant, مطعم قصر الضيافه, Shams El Balad, and مقهى الواحة الدولي, which are also in the same percentile range. The brand experienced a decrease of 3 points year-over-year.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand reputation, which are vital for sustainable growth.
Bekdash ice cream's overall CSAT is 68%, a 1.1 percentage point increase year-over-year, indicating improved customer sentiment. In Amman, CSAT is also 68%, but with a slight decrease of 0.9 percentage points. The CSAT fluctuated between 56.25% and 82.14% from May to July 2025, showing variability in customer experience.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and accessibility to customers.
Bekdash ice cream has 4 outlets in Amman, and 3 outlets each in Zarqa and Irbid. This distribution highlights Amman as the primary market, with Zarqa and Irbid having a smaller, but equal, presence. The data does not show any growth or decline in outlet numbers.
Identifying top competitors and cross-visitation helps refine marketing strategies and understand customer preferences.
Habibah Sweets is the top competitor with a 23.26% cross-visitation rate, followed by Zuhoor AlShafa Restaurant and Grills at 17.05%. Hashem Restaurant and AlMousalli Restaurant share a 7.75% cross-visitation, and Abu Al Abed Farouj has 6.98%. This indicates customers of Bekdash ice cream also frequently visit these establishments.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet demand.
Bekdash ice cream experiences peak traffic between 6 PM and 10 PM, with the highest workload at 7 PM (55.02%) and 8 PM (59.00%). Traffic is lowest between 2 AM and 5 AM. This data suggests focusing resources during evening hours to maximize customer service and sales.
Understanding consumer demographics allows targeted marketing, improving engagement and brand resonance with key groups.
Women are overrepresented among Bekdash ice cream consumers (Affinity Index 58), while men are significantly overrepresented (Affinity Index 129). Gen X (Affinity Index 121) and Gen Y (Affinity Index 118) also show high affinity. This suggests marketing should target these demographics.