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Managing Partner, Global Business Development
See what factors influence Bekdash ice cream performance in the Jordan and how they change over time
See what factors influence Bekdash ice cream performance in the Jordan and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bekdash ice cream' competitors in the Jordan
An analysis of Bekdash ice cream' competitors in the Jordan
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Bekdash ice cream is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates a brand's share of foot traffic, reflecting customer preference and competitive strength in its industry.
Bekdash ice cream holds a market performance percentile of 97, positioning it as a leading brand in Jordan's Cafe & Restaurants industry. This reflects strong customer preference compared to competitors like West View Rest. Cafe, Tal AlRumman Restaurant, Cows Burger, Habib Beirut, مطعم المركزية, and Chaika Dawood Complex- تشايكا للمأكولات البحرية مجمع الداوود, which are in the same or adjacent percentile range.
CSAT reflects how well a brand meets customer expectations, impacting loyalty and repurchase rates, and highlighting areas for service enhancement.
Bekdash ice cream shows a 70% customer satisfaction (CSAT) score, with a slight increase of 0.9 percentage points year-over-year. In Amman, the CSAT is also 70%, but with a slight decrease of 0.9 percentage points. The CSAT fluctuated between 58.82% and 80% during the reporting period, indicating variable customer experience.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential across different geographic locations.
Bekdash ice cream has 4 outlets in Amman, and 3 each in Zarqa and Irbid. The distribution indicates a stronger presence in Amman compared to Zarqa and Irbid.
Identifying competitors reveals market dynamics and customer preferences, enabling strategic positioning and targeted marketing efforts.
Bekdash ice cream shares customers with Habibah Sweets (23.08% cross-visitation), Zuhoor AlShafa Restaurant and Grills (16.92%), AlMousalli Restaurant (7.69%), Hashem Restaurant (7.69%), and Abu Al Abed Farouj (6.92%). This suggests that customers who visit Bekdash also frequent these establishments.
Traffic workload by hour reveals peak operational times, allowing for optimal staffing and resource allocation to meet customer demand.
Bekdash ice cream experiences peak traffic between 6 PM and 10 PM, with the highest workload at 9 PM (59.09%). The lowest workload is observed between 2 AM and 5 AM. This data helps in optimizing staffing levels and resource allocation.
Understanding consumer segments helps tailor marketing, improving engagement and brand affinity by aligning with specific preferences.
Bekdash ice cream sees higher affinity among men (126%) and Gen X (120%), meaning these segments are overrepresented. The brand is under-indexed for women (56%). This data can inform targeted marketing and product strategies.