Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Baskin-Robbins performance in the Russia and how they change over time
See what factors influence Baskin-Robbins performance in the Russia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
An analysis of Baskin-Robbins' competitors in the Russia
An analysis of Baskin-Robbins' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Baskin-Robbins is in the top 7% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins in Russia holds a market performance percentile of 93, which classifies it as a leading brand. This high percentile indicates a strong market presence, signifying a substantial share of customer traffic compared to its peers. Performance peers in the same range include Banketnyy Zal V Kemerovo "Bravo", Крошка Япошка, Kafe-Stolovaya "Kruiz", Gusto Fresco, Mustafa, and Torn.
Outlet numbers indicate brand reach and market penetration. Growth or decline reflects expansion strategy effectiveness and regional consumer demand.
Baskin-Robbins in Russia has 27 outlets in the Central Federal District, representing the highest concentration. The Ural Federal District has 17 outlets, while Northwestern, Southern, and Volga Federal Districts each have 10. The Far Eastern and North Caucasian Federal Districts each have 8, and the Siberian Federal District has 7.
Identifying competitors reveals the competitive landscape, informing strategic decisions to gain market share and understand consumer choices.
Customers of Baskin-Robbins in Russia also frequent Irlandskiy Pab, AQUAMARINE, and Nord. All the brands have a cross visitation rate of 100%. This suggests a high degree of overlap in customer preferences among these establishments.
Traffic workload analysis identifies peak hours, enabling staffing and resource optimization for enhanced customer service and operational efficiency.
Baskin-Robbins in Russia experiences peak traffic workload between 10:00 AM and 9:00 PM, with activity consistently above 50%. The highest traffic is observed from 12:00 PM to 4:00 PM, remaining around 54%. There is negligible traffic between midnight and 7:00 AM.