Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Baker's Cottage performance in the Malaysia and how they change over time
See what factors influence Baker's Cottage performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Baker's Cottage' competitors in the Malaysia
An analysis of Baker's Cottage' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Baker's Cottage is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reflects brand preference and competitiveness, crucial for assessing overall business health and growth potential in the cafe & restaurant industry.
Baker's Cottage is a leading brand with a 99th percentile market performance in Malaysia's Cafe & Restaurants industry. This high percentile indicates a strong competitive position, suggesting Baker's Cottage captures a significant share of customer traffic. Competitors like Heun Kee Claypot Chicken Rice, Biskut Tupai Emas Taiping, Serai @ Empire Shopping Gallery, OLDTOWN White Coffee Auto City, NASI LEMAK AL AISY, and Fox Paradox Cafe, Ampang are in a similar performance range.
Customer satisfaction is vital as it directly impacts loyalty, retention, and positive word-of-mouth, influencing long-term revenue and brand reputation.
Baker's Cottage has an overall customer satisfaction (CSAT) of 66%, a 2.6 percentage point increase year-over-year. CSAT varies by state, with Perak leading at 86% and Kuala Lumpur at 65%. A higher CSAT reflects stronger customer approval and repeat business potential, while declining CSAT in Kuala Lumpur need attention.
Average check reveals spending habits, reflecting menu pricing effectiveness and customer purchase behavior, directly impacting revenue per transaction.
The overall average check for Baker's Cottage is 32.1 MYR, a 16.7% increase year-over-year, suggesting increased spending per customer. Perak has the highest average check at 39.4 MYR, while Kuala Lumpur has the lowest at 27.6 MYR. Growth trends in average check show evolving customer spending patterns.
Outlet count indicates brand reach and market penetration, influencing accessibility for customers and overall revenue generation potential.
Baker's Cottage has the highest number of outlets in Selangor (48), followed by Perak (18) and Johor (16), indicating strategic focus on these regions. The distribution of outlets across states reflects the brand's market coverage and potential for further expansion.
Competitor analysis highlights the competitive landscape, informing strategies to differentiate and capture market share by understanding customer preferences.
Baker's Cottage's top competitors based on customer cross-visitation are McDonald's (10.92%), ZUS Coffee (8.80%), and KFC (8.45%). Secret Recipe and Marrybrown both share 3.52%. This suggests that customers who visit Baker's Cottage also frequent these fast-food and cafe chains.
Traffic workload patterns inform staffing and resource allocation, optimizing operations to meet peak demand and ensure customer satisfaction.
Peak traffic workload for Baker's Cottage occurs between 17:00 and 20:00, with a high of 68.88% at 19:00. Traffic is minimal during the night. Staffing levels and operational strategies should align with these peak hours to ensure service efficiency.
Understanding consumer segments enables tailored marketing, enhancing engagement and brand loyalty through personalized messaging and offers.
Baker's Cottage's customer base shows over-representation of women (affinity index 114) and under-representation of men (affinity index 83). Gen Y shows over-representation with an affinity index of 105, while Gen Z is under-represented at 78, compared to the average consumer. This highlights opportunities for targeted campaigns.