Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
YKKO is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence YKKO performance in the Myanmar and how they change over time
See what factors influence YKKO performance in the Myanmar and how they change over time
Available by subscription
Available by subscription
An analysis of YKKO' competitors in the Myanmar
An analysis of YKKO' competitors in the Myanmar
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
YKKO's Market Performance is at the 99th percentile, positioning it as a leading brand in Myanmar's Cafe & Restaurant industry. This indicates a dominant market presence. Performance peers in the same percentile range include The Pizza Company, MinGaLaBar, Punjabi-Q, Min Lan Seafood, NOAH by the Lake and KFC.
Customer Satisfaction (CSAT) indicates loyalty. Monitoring CSAT helps identify areas for improvement, driving customer retention and positive word-of-mouth.
YKKO's overall CSAT is 62%, a decrease of 12.4 percentage points year-over-year, indicating a decline in customer satisfaction. In Yangon, the CSAT is 72%, with a slight increase of 0.4 percentage points. Further investigation into the reasons for the overall CSAT decline is warranted to identify key areas needing improvement.
Average Check reflects spending per customer, crucial for revenue and profitability. Tracking helps optimize pricing and promotions for increased sales.
YKKO's overall Average Check is 22.4K MMK, a 69.4% increase year-over-year, suggesting higher customer spending. In Yangon, the Average Check is 23.2K MMK, with no growth observed. The significant overall increase indicates successful strategies in boosting per-customer revenue.
Outlet count indicates market reach. Tracking growth shows expansion progress, reflecting brand popularity and investment strategy effectiveness.
YKKO has 37 outlets in Myanmar. Yangon has 27 outlets (100%), Naypyitaw Union Territory, Mandalay and Bago Region each have 3 outlets (11.11% each) and Mon State has 1 outlet (3.70%). This indicates a strong presence in Yangon with expanding reach in other regions.
Identifying key competitors is crucial for strategic positioning. Understanding shared customer base informs targeted marketing and differentiation efforts.
YKKO's top competitors, based on customer cross-visitation, are Shwepalin ရွှေပလ္လင် (6.02%), The Pizza Company (6.02%), KFC (4.82%), The Tea Club (3.61%), and Shwepalin ရွှေပလ္လင် (3.61%). These brands capture a significant portion of YKKO's customer base, highlighting direct competition for customer visits.
Traffic Workload reveals peak hours. Understanding traffic patterns allows staffing optimization and targeted promotions during high-demand times.
YKKO's peak traffic workload occurs between 16:00 and 18:00 (4 PM to 6 PM), reaching a high of 65.72%. Traffic starts increasing around 8:00 and declines after 21:00 (9 PM). This data suggests optimal staffing and promotional strategies should focus on the late afternoon and early evening hours.
Analyzing consumer segments informs targeted marketing. Gender and Generation insights refine messaging, improving engagement and campaign effectiveness.
YKKO's consumer base has a high affinity for Women (72%) and Men (110%). Men are overrepresented. Gen Y (163%) shows the highest affinity, indicating strong representation in YKKO's consumer base. Marketing strategies should tailor to these segment interests.