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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Xico's Café is right in the middle
Sample of brands in the same percentile
See what factors influence Xico's Café performance in the Sao Tome And Principe and how they change over time
See what factors influence Xico's Café performance in the Sao Tome And Principe and how they change over time
Available by subscription
Available by subscription
An analysis of Xico's Café' competitors in the Sao Tome And Principe
An analysis of Xico's Café' competitors in the Sao Tome And Principe
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Xico's Café holds a 55th percentile in Sao Tome And Principe, indicating an average market performance. This position suggests moderate brand awareness and customer preference, as it is right in the middle compared to competitors like Tentadora, Complexo Mioba, Rosa Pão, ROMAR & Filhos LDA, Onda Azul and Restaurante Tia Chichinta, which also have a percentile of 55.
Outlet count indicates market presence and expansion, affecting brand reach and revenue potential in each area.
Xico's Café has one outlet located in Água Grande, Sao Tome And Principe. This indicates a limited but established presence in this specific county.
Competitor analysis identifies key rivals and their overlap in customer base, essential for strategic differentiation.
Xico's Café shares customers with Xquizeat, Papa-Figo, CARAMBOLA, Zima restaurante Bar, and O Pirata, with a cross-visitation rate of 50% for each. This suggests a significant overlap in customer preferences, highlighting these brands as direct competitors.
Traffic workload by hour reveals peak operational times, enabling staffing and resource optimization for best service.
Xico's Café experiences peak traffic between 10:00 and 17:00, with the highest workload around 11:00 and 16:00-17:00. Traffic starts to build up at 6:00, plateaus during mid-day, and decreases sharply after 19:00. There is no traffic between 22:00 and 5:00.
Consumer segment analysis by Gender/Generation informs targeted marketing, enhances customer engagement, and brand resonance.
Men are overrepresented in Xico’s Café customer base (Affinity Index: 169), showing high affinity. Gen X consumers also demonstrate overrepresentation (Affinity Index: 227), indicating a strong appeal. These insights suggest marketing focus can be refined for these groups.