Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wok Express is in the top 7% of brands
Sample of brands in the same percentile
See what factors influence Wok Express performance in the Mexico and how they change over time
See what factors influence Wok Express performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Wok Express' competitors in the Mexico
An analysis of Wok Express' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand's share of foot traffic, revealing competitive strength and customer preference within the industry.
Wok Express has a market performance of 93 in Mexico's Cafe & Restaurants industry, placing it in the leading percentile. This indicates a strong market presence relative to competitors like Domino´s Pozos, Sky Rocket Pizza, La Gavia, Fonda Camino de Santa Rosa, Frullatti Angelopolis and OTROCAFÉ which shares similar performance.
Outlet count indicates brand reach and market penetration, crucial for assessing growth and geographic presence.
Wok Express has 11 outlets in Sinaloa and 1 in Nayarit. Sinaloa represents the brand's strongest presence, while Nayarit indicates a smaller footprint, showing current market coverage across the two States.
Identifying top competitors helps understand market dynamics, informing strategies to capture market share and differentiate the brand.
Carl's Jr. leads in cross-visitation (20%), indicating significant customer overlap. Navola Pizza, La Bodega Wings & Beer, Thrifty, and Pizzeta each have 10% cross-visitation, pointing to shared customer interests and alternative dining options.
Understanding traffic workload by hour (HoD) allows for efficient staffing and resource allocation to meet peak demand.
Wok Express experiences peak traffic between 12:00 PM and 3:00 PM, with the highest workload around 2:00 PM (78.43). Traffic is minimal outside of 10:00 AM - 6:00 PM. Staffing should be prioritized during peak hours to handle customer demand.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies based on affinity insights.
Women have a high affinity (107 index) for Wok Express. Men are slightly under-indexed (95). Gen Y demonstrates a very high affinity (176 index) suggesting a strong connection with this generational segment. Marketing may consider this affinity.