Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wimpy is in the top 6% of brands
Sample of brands in the same percentile
See what factors influence Wimpy performance in the Nigeria and how they change over time
See what factors influence Wimpy performance in the Nigeria and how they change over time
Available by subscription
Available by subscription
An analysis of Wimpy' competitors in the Nigeria
An analysis of Wimpy' competitors in the Nigeria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wimpy, with a market performance percentile of 94 in Nigeria's Cafe & Restaurants industry, holds a leading position. This indicates strong customer preference. Performance peers in similar range include White Tree Lagos, Chiaro Caffe, Carabana Lounge, Talenu Buka & Garden, 15 on herbert, and Kado Wine Bar.
Outlet count indicates brand reach and expansion strategy, impacting market coverage and revenue potential.
Wimpy has 2 outlets in Oyo State, Nigeria, during the period of May 1, 2025, to July 31, 2025. This indicates a concentrated presence in that region.
Identifying key competitors and cross-visitation patterns informs strategic positioning and competitive advantage.
Wimpy's top competitors, based on customer cross-visitation, include XXV ON POINT (HOUSE 25), The Lime, Mood Lagos, Prime Chinese Restaurants, and Labule Restaurant Ikorodu, each with 11.11% cross-visitation.
Traffic workload distribution reveals peak hours, enabling optimal staffing and resource allocation for customer experience.
Wimpy experiences peak traffic workload between 2 PM and 6 PM, reaching a high of 88.57% at 5 PM. Traffic starts at 8 AM (17.14%) and declines after 8 PM.
Consumer segment analysis helps tailor marketing efforts and product offerings to specific demographic groups.
Wimpy's customer base shows high affinity towards women (79%) and Gen Y (190%). Women segment is underrepresented and Gen Y is significantly overrepresented compared to the average consumer. Men segment has a 110% affinity index.