Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wimpy is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wimpy performance in the Egypt and how they change over time
See what factors influence Wimpy performance in the Egypt and how they change over time
Available by subscription
Available by subscription
An analysis of Wimpy' competitors in the Egypt
An analysis of Wimpy' competitors in the Egypt
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, a key indicator of competitive strength and customer preference in the industry.
Wimpy, with a market performance percentile of 99, is a leading brand. This indicates high customer preference and strong competitive positioning. Performance peers in a similar range include Crepe&Waffle, Al Agha Restaurant, Etoile ايتوال, Zafarana Rest house, El Dahan, and Anas.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. High CSAT scores correlate with positive business outcomes.
Wimpy's overall CSAT is 90%, a slight decrease of 1.6 percentage points year-over-year. Giza shows a CSAT of 94% with a decrease of 4.3 percentage points, while Cairo has 90% with an increase of 1.4 percentage points. This suggests regional variations in customer experience that require attention.
Average check (transaction value) indicates customer spending habits and pricing strategy effectiveness. Monitoring trends helps optimize revenue generation.
Wimpy's overall average check is 316.3 EGP, a slight decrease of 0.1% year-over-year. Giza has a higher average check of 379.4 EGP, while Cairo's is 302 EGP. These differences may reflect regional pricing or menu preferences. Fluctuations through time can be noticed, but are stable.
Outlet count reflects brand reach and market penetration. Expansion strategy and geographic presence are key indicators of growth potential.
Wimpy has 13 outlets in Cairo and 2 in Giza. This highlights a concentrated presence in Cairo, indicating potential opportunities for expansion in Giza to strengthen market coverage and accessibility to customers.
Understanding competitor visitation patterns reveals shared customer base and competitive landscape, informing targeted marketing and differentiation strategies.
Wimpy's top competitors based on customer cross-visitation are Starbucks (5.83%), Koshary El Tahrir (4.85%), حجوجة (4.85%), Chickin Worx - تشيكن وركس (4.85%), and Buffalo Burger (4.85%). This indicates a competitive environment with both international chains and local favorites.
Traffic workload analysis optimizes staffing and resource allocation by aligning operational capacity with peak and off-peak hours, maximizing efficiency.
Wimpy's traffic workload is highest between 17:00 and 22:00, peaking at 18:00 (56.90%). Traffic is minimal between 3:00 and 9:00. This data enables staffing adjustments to meet demand during peak hours and reduce costs during slow periods.
Consumer segment analysis informs targeted marketing and positioning strategies by revealing demographic affinities, enabling tailored messaging and offers.
Wimpy's consumer base shows a high affinity towards women (91) relative to the average (100), indicating this segment is represented. Men is represented with 103. Also, Gen Y affinity index shows a lower representation (89) among Wimpy's consumers.