Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wimpy is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wimpy performance in the Botswana and how they change over time
See what factors influence Wimpy performance in the Botswana and how they change over time
Available by subscription
Available by subscription
An analysis of Wimpy' competitors in the Botswana
An analysis of Wimpy' competitors in the Botswana
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Wimpy holds the 99th percentile, making it a leading brand. This high percentile indicates a strong market standing. Performance peers KFC and Debonairs Pizza are within the same leading percentile range.
Customer satisfaction (CSAT) reflects customer loyalty and overall brand perception, influencing repeat business and positive word-of-mouth referrals.
Overall CSAT for Wimpy is 74%, a decrease of 16.8 percentage points year-over-year. CSAT varies by region, with Central District at 100% and South-East District at 52%. This indicates a need to investigate CSAT performance in the districts with decrease in score.
Outlet count reflects market reach and expansion, revealing brand presence and accessibility to customers across different geographic regions.
Wimpy has a total of 9 outlets distributed across Botswana, with 3 in both the South-East and Central Districts. The remaining outlets are located in Kgatleng, North-East and North-West districts.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts to gain market share.
Nando's and KFC are key competitors, with cross-visitation rates of 31.25% and 25%, respectively. Cheers Lounge has a 12.5% cross-visitation, while vida e caffè and The Patio Cafe & Deli each have 6.25%.
Traffic workload by hours highlights peak operational times, enabling efficient staffing and resource allocation to meet customer demand effectively.
Traffic peaks between 9 AM and 6 PM, with the highest traffic workload at 12 PM (58.16). There is very low traffic volume in the early morning hours (12 AM to 6 AM).