Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Waterfields is ahead of most brands
Sample of brands in the same percentile
See what factors influence Waterfields performance in the United Kingdom and how they change over time
See what factors influence Waterfields performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Waterfields' competitors in the United Kingdom
An analysis of Waterfields' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Waterfields' market performance is at the 67th percentile, indicating an above-average position in the Cafe & Restaurants industry in the United Kingdom. This suggests Waterfields is performing competitively, holding its own against many brands like charcoal grill and kebab house, Thatched House, The Wagon & Horses, The Thorns Farm, Praan Indian Restaurant, and BeerRiff Brewing co.
Outlet count indicates brand reach and market presence. It drives revenue and expands customer access.
Waterfields has 35 outlets in England between May 1, 2025, and July 31, 2025, representing 100% of their outlet presence in the analyzed data. This indicates a focused geographic operation within England during the specified timeframe.
Competitor analysis identifies key rivals and cross-visitation patterns, informing strategic positioning and marketing efforts.
Waterfields shares customer visitation with several competitors, each at a 50% cross-visitation rate: Riddle & Finns The, The Crown, The Woollen Pig, Don Luigi Formby, and Cafe Bar N'ista. This indicates shared customer bases and competitive overlap.
Traffic workload analysis reveals peak hours, optimizing staffing, inventory, and marketing for increased efficiency and customer satisfaction.
Waterfields experiences peak traffic workload between 11 AM and 1 PM, reaching a high of 65.76% at 12 PM. Traffic begins to increase around 8 AM, declines from 2 PM to 4 PM and is minimal from 5 PM to 7 AM. Operational adjustments should be tailored according to this trend.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies for Waterfields.
Women have an affinity index of 63 for Waterfields, while men have an affinity index of 124. Gen X consumers have an affinity index of 356. The higher index indicates Waterfields is strongly preferred by Gen X.