Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Waffle Works is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Waffle Works performance in the Turkey and how they change over time
See what factors influence Waffle Works performance in the Turkey and how they change over time
Available by subscription
Available by subscription
An analysis of Waffle Works' competitors in the Turkey
An analysis of Waffle Works' competitors in the Turkey
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Waffle Works holds a leading market position in Turkey's Cafe & Restaurants sector with a Market Performance percentile of 98, placing it in the top 2% of brands. This high percentile indicates strong customer preference and competitive strength. Performance peers in the same percentile range include Frango Döner, Osman İzmir Kokoreç (konya), Nen Restaurant&PoolBar, Laurence Coffee & Bakery, Dürümzade and Franco's Pizza Kaleiçi.
Customer Satisfaction (CSAT) indicates brand's success in meeting customer expectations, loyalty. Rising CSAT is linked to increased customer retention and positive WOM.
Waffle Works demonstrates high customer satisfaction in Turkey, with an overall CSAT of 91%, a significant increase of 6.5 percentage points year-over-year. The Marmara Region exhibits particularly high CSAT at 96%, with a substantial growth of 11.4 percentage points. However, the Central Anatolia Region shows a decrease in CSAT, dropping to 67% with a decline of 33.3 percentage points.
Average Check reflects the average spending per customer, highlighting pricing strategy, menu appeal, and customers' willingness to spend at Waffle Works.
The overall Average Check for Waffle Works in Turkey is 369.6 TRY, marking a 17.4% increase year-over-year, suggesting a positive trend in customer spending. The Marmara Region reports an average check of 342.9 TRY, with no growth compared to the previous year.
Number of Outlets indicates brand's physical presence and expansion strategy. Wide distribution can enhance accessibility, brand recognition, and market share.
Waffle Works has a total of 20 outlets in Turkey. The Marmara Region has the highest number of outlets with 9, representing 100% of the region's potential, followed by Central Anatolia with 3, Southeastern Anatolia, Mediterranean Region, and Eastern Anatolia each with 2, and Black Sea and Aegean Regions each with 1 outlet.
Identifying main competitors is crucial for strategic benchmarking. Monitoring cross-visitation provides insights into consumer preferences, market dynamics.
The top competitors for Waffle Works in Turkey, based on customer cross-visitation, are Maydonoz Döner and Starbucks, both with a 6.90% cross-visitation rate. Other notable competitors include Hassel Dürüm, Öz Bakırköy Dürümcüsü, and Gyuto, each with a 3.45% cross-visitation rate, indicating shared customer base.
Traffic Workload highlights peak hours, enabling staffing optimization. Aligning resources with traffic patterns enhances service efficiency, customer satisfaction.
Traffic workload at Waffle Works in Turkey varies significantly throughout the day. Peak traffic occurs between 15:00 and 22:00, with the highest workload observed at 16:00 (54.13). Conversely, the lowest traffic is between 2:00 and 8:00, indicating minimal activity during these hours.
Understanding consumer segments by Gender and Generation enables targeted marketing. Affinity insights inform tailored strategies, optimizing engagement, ROI.
Waffle Works' customer base in Turkey shows a higher affinity towards women (Affinity Index 121%), indicating they are overrepresented compared to the average consumer. Men are underrepresented (Affinity Index 91%). Gen Y exhibits a strong affinity (Affinity Index 171%), indicating they are highly engaged with the brand.