Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Waffle Factory is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Waffle Factory performance in the Morocco and how they change over time
See what factors influence Waffle Factory performance in the Morocco and how they change over time
Available by subscription
Available by subscription
An analysis of Waffle Factory' competitors in the Morocco
An analysis of Waffle Factory' competitors in the Morocco
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference in the industry, showing the brand’s share of foot traffic.
Waffle Factory in Morocco holds a market performance percentile of 96, indicating a leading position. This high percentile suggests a strong brand presence and significant customer preference within the Cafe & Restaurants industry. Performance peers include Pointbar Marrakech, Sea Food Restaurant Sonaba, Naima Couscous, Ribs’on BBQ, Dino and Tacos World.
Customer satisfaction (CSAT) is crucial as it directly impacts brand loyalty, repeat business, and positive word-of-mouth referrals.
Waffle Factory's overall customer satisfaction in Morocco is 68%, a decrease of 28.1 percentage points year-over-year. In Marrakech-Safi, the CSAT is also 68%. The downward trend suggests a need to investigate and address factors affecting customer experiences to improve satisfaction levels.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer perceived value.
Waffle Factory's average check in Morocco is 106.5 MAD, a decrease of 4.8% year-over-year. This indicates that customers are spending slightly less per visit compared to the previous year. In Marrakech-Safi, the average check is 106.5 MAD. Strategies to increase per-customer spending may be needed.
Number of outlets indicates brand reach and market penetration, reflecting expansion and accessibility to customers.
Waffle Factory has 2 outlets in Marrakech-Safi, Morocco. The presence of outlets in this state indicates the current geographic coverage of the brand, with 100% of the outlets located in Marrakech-Safi.
Analyzing competitors helps understand market dynamics, identify opportunities, and refine strategies to maintain a competitive edge.
The top competitors for Waffle Factory in Morocco, based on cross-visitation, are Zushi (12.5%), Restaurant Lafarmacie (6.25%), DAR AL BENNA (6.25%), Fatburger (6.25%), and CONFIDENTIAL SUITES & LOUNGE (6.25%). This indicates these brands are also visited by Waffle Factory customers.
Traffic workload analysis optimizes staffing, inventory, and promotions, aligning resources with peak demand for better service.
Waffle Factory's traffic workload varies throughout the day, peaking between 13:00 and 16:00 (1 PM - 4 PM) with the highest workload at 53.29 at 15:00 (3 PM). The lowest traffic is from 0:00 to 7:00 (12 AM - 7 AM) hours. Staffing and resources should be optimized to handle the peak demand during afternoon hours.
Understanding consumer segments informs targeted marketing and positioning strategies based on their affinity.
Waffle Factory's consumer base in Morocco shows a higher affinity among women (112) compared to men (92). Gen X demonstrates significantly high affinity (408). This data indicates a stronger representation of Women and Gen X among Waffle Factory's consumers.