Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Waffle Factory is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Waffle Factory performance in the Belgium and how they change over time
See what factors influence Waffle Factory performance in the Belgium and how they change over time
Available by subscription
Available by subscription
An analysis of Waffle Factory' competitors in the Belgium
An analysis of Waffle Factory' competitors in the Belgium
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Waffle Factory's MARKET PERFORMANCE is at the 99th percentile, making it a leading brand. This means it outperforms most competitors in foot traffic. Performance peers include Le Vintage, Eli’s Café, Le Cheval Marin, Taverne du Passage, Late Night Pizza, and Hechi, all within the top percentile.
Customer satisfaction (CSAT) indicates loyalty and brand perception, directly impacting revenue and growth by reflecting customer happiness.
Waffle Factory has an overall CSAT of 65%, a significant increase of 20.3 percentage points year-over-year. In Brussels-Capital, the CSAT is 63%, up 16.7 percentage points. CSAT fluctuates, peaking in April and declining through June.
Average check (transaction value) shows spending habits and pricing power, vital for profitability and revenue optimization strategies.
The overall average check for Waffle Factory is 11.9 EUR, a 14.7% increase year-over-year. In Brussels-Capital, the average check is 12 EUR, with no growth indicated in the current reporting period. The average check has risen from 9.8 EUR in April to 14.23 EUR in June.
Outlet count reflects market reach and expansion progress, crucial for assessing brand accessibility and growth potential.
Waffle Factory has 2 outlets in Wallonia and 1 in Brussels-Capital. This distribution indicates a stronger presence in Wallonia, representing a greater portion of the brand's operational footprint.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and competitive advantages.
The top competitors based on cross-visitation are Delirium (10.77%), Fritland (7.69%), Frites Atelier (4.62%), Starbucks (4.62%), and Quick (4.62%). This highlights customer preferences and direct competition for Waffle Factory.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet customer demand.
Traffic workload peaks between 15:00 and 17:00, reaching a high of 51.71% at 16:00. There is minimal traffic between 0:00 and 7:00. This data can optimize staffing during peak hours.
Understanding consumer segments by gender & generation informs targeted marketing, improving engagement & brand resonance.
Women show a high affinity (91) for Waffle Factory relative to the average customer. Men are over-represented with an affinity of 106. Gen Y exhibits strong affinity (155), while Gen X (68) and Gen Z (47) are under-indexed.