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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
VLAVASHE is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence VLAVASHE performance in the Russia and how they change over time
See what factors influence VLAVASHE performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of VLAVASHE' competitors in the Russia
An analysis of VLAVASHE' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
MARKET PERFORMANCE shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
VLAVASHE is a leading brand with a market performance percentile of 99. This high percentile signifies a strong market position, indicating that VLAVASHE captures a substantial portion of customer traffic compared to its competitors in the Cafe & Restaurants industry in Russia. Performance peers include Tsaritsa Rollov, Skazka Vostoka, Sushi Palki, Yes Pizza, Ama Gril', and Жижиг & Galnash, all within the same range.
Customer satisfaction (CSAT) reflects customer happiness and loyalty, crucial for retention and positive word-of-mouth marketing.
VLAVASHE's overall customer satisfaction is 65%, a decrease of 9.8 percentage points year-over-year. Satisfaction varies by region: Central Federal District shows 82% (+3pp), Siberian Federal District 62% (+3.2pp), and Northwestern Federal District 58% (-18.6pp). The drop in Northwestern Federal District requires attention. Overall CSAT trend declined between April and July 2025.
Outlet count shows brand reach and expansion strategy, reflecting investment in growth and market penetration.
VLAVASHE has 66 outlets across Russia. Most outlets are in the Northwestern Federal District (49), followed by the Central Federal District (8). Other districts have significantly fewer outlets (Siberian, Southern, Far Eastern, North Caucasian and Volga Federal District). Expansion is concentrated in the Northwestern region.
Identifying top competitors based on cross-visitation helps understand customer choice and competitive landscape.
VLAVASHE's customers also frequent Zavarka, Мечтатели, Berloga, Подстреленная Гусыня, and Coffee moose, each with a cross-visitation rate of 14.29%. These brands represent key competitors attracting a similar customer base. Understanding their offerings and customer appeal is crucial for VLAVASHE.
Traffic workload analysis helps optimize staffing and operations to match peak customer demand.
VLAVASHE experiences peak traffic workload between 17:00 and 19:00, reaching a high of 51.02%. Traffic is lowest between 0:00 and 6:00. This data indicates prime hours and allows for optimized resource allocation throughout the day.
Consumer segment analysis informs targeted marketing, tailoring messaging and offerings to specific demographic groups.
Women are overrepresented among VLAVASHE consumers (123 affinity index), while men are underrepresented (73 index). Gen X is significantly overrepresented (237 index), while Gen Y is slightly underrepresented (77 index). Marketing can focus on appealing to Gen X women.