Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Trung Nguyên is in the top 10% of brands
Sample of brands in the same percentile
See what factors influence Trung Nguyên performance in the United States and how they change over time
See what factors influence Trung Nguyên performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Trung Nguyên' competitors in the United States
An analysis of Trung Nguyên' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand strength, indicating customer preference and competitive standing within the Cafe & Restaurants industry.
Trung Nguyên's market performance is at the 90th percentile, which identifies it as a leading brand in the Cafe & Restaurants sector. This indicates a strong market presence, with a high share of foot traffic compared to competitors like Gus's Carry Out, Koon Thai Kitchen, Oakshire, Railcar Modern American Kitchen, Mason's on Main, and Piece of Cake Inc. A decrease of 2% year-over-year should be further investigated.
CSAT is crucial for gauging customer loyalty and identifying areas for service improvement, directly impacting brand reputation and revenue.
Trung Nguyên's overall customer satisfaction (CSAT) is 75%, showing positive customer perception. The increase of 6.9 percentage points year-over-year indicates improvements in customer experience. In California, the CSAT mirrors the overall score, also showing a similar increase. Monitoring the CSAT trend in April, May and June 2025 will help understand seasonal or promotional impacts on customer sentiment.
Outlet count reflects brand reach and expansion, impacting market penetration and revenue potential in the Cafe & Restaurants sector.
Trung Nguyên has 3 outlets in California. This limited number of outlets suggests a focused market presence within the state. Tracking changes in outlet numbers over time will show the brand's expansion strategy.
Identifying competitors through cross-visitation patterns aids in strategic positioning and targeted marketing efforts within the industry.
The top competitors for Trung Nguyên, based on customer cross-visitation, are Kei Coffee House (12.5%), 7 Leaves Cafe (9.38%), Bakers & Baristas (6.25%), The Win~Dow (6.25%), and Boiling Point (6.25%). This reveals the brands that Trung Nguyên's customers also frequent, highlighting direct competitors and potential collaboration opportunities.
Traffic workload analysis identifies peak hours, optimizing staffing and resource allocation for enhanced customer experience.
Trung Nguyên experiences peak traffic workload between 11 AM and 2 PM, with the highest workload at 12 PM (63.57%). Traffic is lowest during the night, with no traffic between 12AM and 6AM. This highlights the need for optimal staffing and resource allocation during peak hours to ensure customer satisfaction.
Understanding consumer demographics enables targeted marketing strategies, enhancing customer engagement and brand resonance in the market.
Trung Nguyên's customer base has a high affinity with Women(93) and a bit higher with Men (106), Gen Y (100), Gen X (41) is under-indexed and Gen Z (273) is strongly over-indexed. This suggests that the brand's marketing should focus on Gen Z and Gen Y, potentially with different campaigns for each gender to maximize engagement. Values are Affinity index, where 100 is average.