Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Yellow Chilly is in the top 8% of brands
Sample of brands in the same percentile
See what factors influence The Yellow Chilly performance in the Uganda and how they change over time
See what factors influence The Yellow Chilly performance in the Uganda and how they change over time
Available by subscription
Available by subscription
An analysis of The Yellow Chilly' competitors in the Uganda
An analysis of The Yellow Chilly' competitors in the Uganda
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance pinpoints a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Yellow Chilly holds a leading market performance position at the 92nd percentile in Uganda's Cafe & Restaurants industry. This indicates a strong competitive standing. Performance peers include Coffee at Last, Café 49 Jinja, Jolly Bar and Lounge, Igar Cafe, Old Timers and Caffè Roma. The brand saw year-over-year growth of 7%.
Outlet count indicates brand reach and expansion, influencing market penetration and accessibility to customers across regions.
The Yellow Chilly has two outlets in Uganda, with one in the Central Region and one in the Eastern Region. This data highlights the distribution of the brand's physical presence across different regions.
Competitor analysis identifies key rivals and their overlap in customer base, informing competitive strategies and differentiation efforts.
Customers of The Yellow Chilly also frequent Heavens restaurant, Emirates Grills, The Great Indian Dhaba, Faz Red Ginger Restaurent and Sports Bar, and Taufiq East Restaurant, each sharing 25% of Yellow Chilly's customer base. This highlights direct competitors.
Traffic workload by hour reveals peak operational times, enabling efficient staffing and resource allocation for optimal customer service.
Traffic at The Yellow Chilly peaks between 14:00 and 21:00, with the highest traffic workload at 20:00 (58.64). The lowest workload is between 0:00 and 6:00, indicating the best times for operational tasks and maintenance.
Understanding consumer segments helps tailor marketing, aligning offerings with consumer preferences and maximizing engagement through targeted campaigns.
Men show high affinity (Index 137) for The Yellow Chilly, over-indexing by 37.15. Gen Y also exhibits high affinity (Index 180), with an over-indexing of 80. This suggests that marketing efforts should be tailored to appeal to these demographics.