Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Melting Pot is ahead of most brands
Sample of brands in the same percentile
See what factors influence The Melting Pot performance in the Japan and how they change over time
See what factors influence The Melting Pot performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of The Melting Pot' competitors in the Japan
An analysis of The Melting Pot' competitors in the Japan
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
The Melting Pot's market performance in Japan is at the 67th percentile, indicating an average/above average market standing. This suggests a moderate level of competitiveness and customer preference compared to its peers in the Cafe & Restaurants industry. Brands like Oyster Bar Churi, 焼肉 しゃぶしゃぶ はせ川, NICHINAN PHO / 日南フォー 天神店, 有馬楽膳 桜, きせきの食卓 and デカリー（DECARY）are within a similar market performance range.
Competitor analysis identifies key rivals and cross-visitation patterns, guiding strategies to attract and retain customers in Cafe & Restaurants industry.
Customers of The Melting Pot in Japan also frequently visit 貴乃, 店, ナマステ・ＮＩＰＰＯＮ, 厚切り牛タン専門店 居酒屋 タン吉 石田店 and 家康食堂. Each of these competitors sees 50.00% cross-visitation from The Melting Pot's customer base, which indicates a significant overlap in customer preference.
Understanding segments by gender & generation drives targeted marketing, improving engagement. Consumer affinity informs positioning strategies in Cafe & Restaurants industry.
Men are overrepresented (Affinity Index: 158.00%) among The Melting Pot's consumers. Among generations, Gen X is significantly overrepresented (Affinity Index: 202.00%), while Gen Y shows slightly lower representation (Affinity Index: 94.00%).