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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
TCBY is in the top 9% of brands
Sample of brands in the same percentile
See what factors influence TCBY performance in the Canada and how they change over time
See what factors influence TCBY performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of TCBY' competitors in the Canada
An analysis of TCBY' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
TCBY's Market Performance is at the 91st percentile, which indicates a leading position in the Cafe & Restaurants industry in Canada. This high percentile suggests TCBY captures a significant share of customer foot traffic, reflecting strong brand preference and competitive strength. Performance peers in the same position include Rock and Roll Diner, Sushi Mugen, Village Grec, Ironworks Cafe & Creperie, Wild Flour Pizza Co, and Stonyz Pizza.
Number of Outlets indicates brand reach and market penetration within a region.
TCBY has a presence across multiple provinces in Canada. Saskatchewan has 2 outlets, while New Brunswick, Ontario, British Columbia and Quebec each have 1 outlet. This distribution reveals TCBY's current market reach and opportunities for further expansion.
Competitor analysis identifies key players vying for customer attention and helps refine competitive strategy.
The top competitors of TCBY, based on customer cross-visitation, include Maison Boulud, Eggholic - Indian Veg & Egg Street Food, GEORGES LE ROI DU SOUS-MARIN, Pizza Pita and Nöam Restaurant, each with a 7.69% cross-visitation rate. These brands represent alternative dining choices for TCBY's customer base.
Traffic Workload identifies peak hours, enabling optimized staffing and resource allocation.
TCBY experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest volume around 4:00 PM. The lowest traffic occurs during the early morning hours. This data enables TCBY to optimize staffing and resource allocation based on customer traffic patterns.
Understanding consumer segments allows for targeted marketing and optimized product offerings, driving engagement.
Women show a high affinity, with an index of 118.00, suggesting they are over-represented among TCBY's consumers. Men show an index of 88.00, which means they are under-indexed. Gen Z exhibit a high affinity (308.00 index), suggesting they are highly engaged with TCBY. Gen Y, with an index of 57.00, are under-represented in comparison.