Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Super Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Super Chicken performance in the Iraq and how they change over time
See what factors influence Super Chicken performance in the Iraq and how they change over time
Available by subscription
Available by subscription
An analysis of Super Chicken' competitors in the Iraq
An analysis of Super Chicken' competitors in the Iraq
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, reflecting its competitive strength and customer preference in the industry.
Super Chicken holds a leading position with a 99th percentile in the market. This indicates a strong market presence and high customer preference compared to its peers. Performance peers like Bestoon Samad Restaurant, C cafe, la siesta restaurant مطعم لاسيستا, Grape Leaves, Kabab Yasin Restaurant and Aref Restaurant, all within the same percentile range, highlight the competitive landscape at the top.
Customer satisfaction (CSAT) measures customer happiness with a brand, impacting loyalty, retention, and brand reputation.
Super Chicken's overall CSAT is 64%, showing a decrease of 15.3 percentage points year-over-year. The CSAT in Baghdad Governorate mirrors this overall value. Dynamic CSAT data indicates fluctuations, peaking at 70% in May and June 2025, but starting lower at 61.76% in April. The downtrend suggests a need to address customer concerns to improve satisfaction levels.
Average check (transaction value) is a key revenue indicator, showing how much customers spend per visit and impacting overall sales.
The overall average check for Super Chicken is 13.3K IQD, reflecting a 10.4% decrease year-over-year. Baghdad Governorate mirrors this average check. Dynamic data shows a drop from 13986.48 IQD in April to 10636 IQD in June 2025, pointing to potential factors affecting customer spending or menu choices.
Outlet count indicates brand reach, market coverage and infrastructure. It's critical for expansion and customer accessibility.
Super Chicken has 6 outlets in Baghdad Governorate. This gives a clear picture of the brand's physical presence in the region during the observed period.
Competitor analysis identifies key rivals and their customer overlap, shaping competitive strategies and market positioning.
The top competitors for Super Chicken are خان مندي (7.77% cross-visitation), رضا علوان (6.80%), Top Organic Baghdad (4.85%), Al Beiruty Cafe (4.85%), and KFC (4.85%). This indicates a shared customer base and highlights direct competitors for Super Chicken to consider.
Traffic workload reveals peak hours, enabling efficient staffing, targeted marketing, and resource allocation.
Super Chicken experiences peak traffic between 20:00 and 23:00, with the highest workload at 22:00 (85.26%). Traffic is minimal between 03:00 and 08:00. This workload pattern allows for optimized operational planning based on hourly demand.
Consumer segment insights inform targeted marketing, product development, and personalized customer experiences.
Women show high affinity (72%) for Super Chicken, indicating they're over-indexed relative to the average consumer. Men show 105 affinity index. Gen Y shows very high affinity (175%), indicating that they are over-indexed compared to the average customer.