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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is right in the middle
Sample of brands in the same percentile
See what factors influence Subway performance in the Nigeria and how they change over time
See what factors influence Subway performance in the Nigeria and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Nigeria
An analysis of Subway' competitors in the Nigeria
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the cafe & restaurants industry.
Subway's market performance in Nigeria is at the 52nd percentile, indicating an average/above average market standing. This means Subway captures an average portion of customer traffic compared to its peers in Nigeria. Competitors in a similar range include TJ RESTAURANT AND LOUNGE, La Pizza And Shawarma ( City Mall ), Rachbell's Place Hotel, Fresh n' Fruity Treats Aimure, Ore Bar, and J-Six Ijora.
Outlet count indicates market reach and brand penetration, directly influencing accessibility and revenue potential in the cafe & restaurants sector.
Subway has a limited presence in Nigeria, with one outlet each in Ebonyi State and Edo State. This indicates a nascent stage of market penetration and significant opportunity for expansion.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience in cafe & restaurants.
Subway experiences peak traffic between 2 PM and 8 PM, with the highest workload observed around 6 PM. Traffic gradually slows down in the later hours and reaches it's low at 2-5 AM. This pattern informs staffing and promotional strategies.