Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 11% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Lithuania and how they change over time
See what factors influence Subway performance in the Lithuania and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Lithuania
An analysis of Subway' competitors in the Lithuania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway in Lithuania holds a market performance percentile of 89, placing it in the average/above average category. This indicates a solid market presence but suggests room for improvement against leading competitors. Performance peers in the same percentile range include Žvejonė, Prie Peterso tilto, Gusto Blyninė, "Snack Truck", Emilis's snacks & kebabs, and Nisha Craft, reflecting a similar market standing.
Customer satisfaction is vital as it directly impacts loyalty, retention, and brand advocacy, influencing long-term business success.
Subway's overall customer satisfaction in Lithuania is 53%, a decrease of 8 percentage points year-over-year. This decline warrants attention. In Vilnius County, CSAT is 64%, showing a 5.3 percentage point increase. The CSAT trend shows some volatility, peaking around June 2025, which should be investigated for contributing factors.
Outlet count indicates brand's presence, market coverage, and accessibility for customers.
Subway has a limited number of outlets in Lithuania: 2 in Vilnius County, 2 in Kaunas County, 1 in Taurage County, and 1 in Marijampole County. The distribution highlights a concentrated presence in Vilnius and Kaunas, with smaller coverage in other areas. Expansion in other regions could increase market reach.
Competitor analysis identifies key rivals and customer overlaps, informing competitive strategies and market positioning.
Subway's top competitors in Lithuania, based on customer cross-visitation, are CAFFEINE (10.53%), Pizza Del Gatto (5.26%), Bonocosi (5.26%), Holy Donut (5.26%), and Žapony (5.26%). This reveals where Subway customers are also spending, highlighting direct competition and potential partnership opportunities.
Traffic workload by hour reveals peak times, allowing for optimized staffing, resource allocation, and marketing efforts.
Subway in Lithuania experiences peak traffic between 11 AM and 8 PM, with the highest workload around 6 PM (53.05%). Traffic is minimal during the night. This data informs staffing schedules and targeted promotions during peak hours to maximize customer service and revenue.
Understanding consumer segments enables tailored marketing, product development, and communication for optimal engagement.
Subway's customer base in Lithuania shows Women affinity index 84 and Men affinity index 111. Gen X affinity index is 212, while Gen Y affinity index is 72. Men and Gen X demonstrate over-representation compared to the average consumer. Gen Y are under-indexed, indicating a potential area for targeted marketing efforts.