Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 10% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the China and how they change over time
See what factors influence Subway performance in the China and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the China
An analysis of Subway' competitors in the China
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference in the industry, showing brand's share of foot traffic.
Subway in China holds a leading market performance percentile of 90, placing it in the top 10% of brands, despite a year-over-year decrease of 22. This indicates strong customer preference and competitive positioning. Performance peers in the same percentile include O Santos, Golden Valley, Mr. Shi's Dumplings, Ho Kee Dessert, Shui Kee, and Tosca Di Angelo.
Outlet count reflects brand reach and market penetration, demonstrating physical presence across regions.
Subway has 35 outlets in Beijing, representing the highest concentration in China. Guangdong Province has 18, and Jiangsu has 16. This distribution indicates a strong presence in key urban areas, with varying degrees of market penetration across other provinces.
Understanding key competitors is vital for strategic positioning and identifying opportunities for market share growth.
Customers who visit Subway in China also frequently visit Sifangzhai Muslim Restaurant, 凤凰快餐店, Muslim Restaurant, Xinjiang Flavor Yidecun Stretched Noodle Restaurant, and 南京大牌档. Each competitor accounts for 25% cross-visitation. This suggests a competitive landscape focused on diverse cuisine options.
Traffic workload insights enable optimized staffing and resource allocation based on peak demand hours.
Subway in China experiences peak traffic workload between 10 AM and 9 PM, with the highest traffic around 8 PM (45.84). Traffic is minimal between midnight and 7 AM. This information can inform staffing and promotional strategies.
Consumer segment analysis enables targeted marketing by understanding demographic preferences and behaviors.
Subway's customer base in China shows a strong affinity towards women (58%, although affinity index not available), indicating they are overrepresented. Men affinity is 122%. Gen Y is highly overrepresented (affinity index 191), suggesting strong brand engagement among this generation.