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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Southern Fried Chicken is ahead of most brands
Sample of brands in the same percentile
See what factors influence Southern Fried Chicken performance in the Malta and how they change over time
See what factors influence Southern Fried Chicken performance in the Malta and how they change over time
Available by subscription
Available by subscription
An analysis of Southern Fried Chicken' competitors in the Malta
An analysis of Southern Fried Chicken' competitors in the Malta
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand's foot traffic share, indicating its competitive strength and customer preference.
Southern Fried Chicken's market performance is at the 66th percentile, indicating an average/above average position. This means the brand outperforms many competitors in Malta's Cafe & Restaurant industry. Performance peers in the same percentile range include: Upstairs by Beachaven, Sale E Pepe - Tradizione Italiana, SKYBEACH, Parrot the pirate's bay, Ta' Victor, Rumour Bar & Kitchen.
Outlet count indicates brand reach and expansion, influencing market share and accessibility in the Cafe & Restaurant sector.
Southern Fried Chicken has a total of 7 outlets in Malta: 2 in Southern Region, 2 in Northern Region, 1 in Gozo Region, 1 in Central Region and 1 in South Eastern Region. The Southern and Northern regions show full saturation.
Knowing top competitors illuminates market dynamics, shaping strategies to gain market share in the Cafe & Restaurant sector.
The top competitors with overlapping customers are: oz Sofra Kebab, The Seafood Market Grill by Adam, Coffee Break | Caffee & Bistro, Dolci Peccati and Munchies, each with a cross visitation rate of 14.29% . These brands represent customer's alternative choices.
Understanding traffic workload by hours optimizes staffing and resource allocation, enhancing customer experience in Cafe & Restaurant.
Traffic workload shows that Southern Fried Chicken experiences peak activity between 6 PM and 9 PM, with the highest traffic at 8 PM (56.31%). Traffic is lowest in the early morning hours (1 AM - 5 AM).
Segment analysis guides targeted marketing, improving engagement and ROI in the Cafe & Restaurant industry for optimal customer reach.
Men (153 affinity index) are overrepresented among Southern Fried Chicken's customers, while women (27 affinity index) are underrepresented. Gen X (141 affinity index) and Gen Y (107 affinity index) show high affinity, meaning that these segments are more likely to be Southern Fried Chicken customers.