Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
So Coffee is in the top 14% of brands
Sample of brands in the same percentile
See what factors influence So Coffee performance in the Romania and how they change over time
See what factors influence So Coffee performance in the Romania and how they change over time
Available by subscription
Available by subscription
An analysis of So Coffee' competitors in the Romania
An analysis of So Coffee' competitors in the Romania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
So Coffee's Market Performance stands at the 86th percentile, indicating an above-average position in the Cafe & Restaurants industry in Romania. This means So Coffee outperforms 86% of its competitors. Performance peers in the same percentile: Blue by Milano - Mamaia, Burgheria Tomis 107, Dolce Strati -cofetarie online, Furgoneta Street Chefs, Barissimo, Culinart.
Outlet count indicates market reach and expansion, influencing brand visibility and customer accessibility.
So Coffee has a presence in several counties in Romania: Sibiu (2 outlets), Ilfov (1 outlet), Timiș (1 outlet), and Cluj (1 outlet). Sibiu has the highest number of outlets. Data does not provide information about the change over time.
Competitor analysis helps identify market threats and opportunities, informing strategic positioning and differentiation efforts.
The top competitors for So Coffee, based on customer cross-visitation, are Piatra Craiului, Hanu'Berarilor Casa, Bistro Lanka, TOBO, and Grivița Pub&Grill, each with a 12.5% cross-visitation rate. This suggests a significant overlap in customer base, and So Coffee needs to analyze these brands to improve customer retention.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations during peak hours.
So Coffee experiences the highest traffic workload between 11 AM and 3 PM, peaking at 51.12 at 1 PM. Traffic is low between 0 AM and 3 AM. This data helps optimize staffing and resource allocation to meet customer demand during peak hours and reduce costs during low-traffic periods.
Understanding consumer segments enables targeted marketing, improving engagement and ROI through tailored campaigns.
So Coffee's customer base is composed of Women (69%), Gen X (81%), Gen Y (104%), and Gen Z (173%). Gen Z is overrepresented, indicating a high affinity for the brand. Women are underrepresented. These insights can inform marketing strategies to resonate with key demographics.