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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Simply Asia is ahead of most brands
Sample of brands in the same percentile
See what factors influence Simply Asia performance in the Zambia and how they change over time
See what factors influence Simply Asia performance in the Zambia and how they change over time
Available by subscription
Available by subscription
An analysis of Simply Asia' competitors in the Zambia
An analysis of Simply Asia' competitors in the Zambia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals brand's share of foot traffic, reflecting competitive strength and customer preference within the Cafe & Restaurants industry.
Simply Asia's Market Performance is at the 60th percentile. This indicates an average/above average market position in Zambia's Cafe & Restaurants industry, and is ahead of Broadway kabwata, Real Raw Health, Pizza Inn | Woodlands Mall, Pumpkin Thai Cuisine, Dinner Bell Restaurant & Lodge, and Food Fayre, Arcades Shopping Mall.
Outlet count indicates brand reach and growth. Tracking this metric reveals expansion progress and market penetration within the Cafe & Restaurants industry.
Simply Asia has 1 outlet in Lusaka Province, Zambia. This indicates a limited but established presence in the region. Growth value for outlets is not available.
Identifying top competitors reveals direct rivals. Tracking cross-visitation patterns helps refine strategies to capture market share within Cafe & Restaurants.
Bodega… and Honeydew Kitwe are notable competitors, with a 50% cross-visitation rate from Simply Asia's customers. This highlights brands that share Simply Asia's customer base.
Traffic workload by hour reveals peak times. Understanding visit patterns by hour of day optimizes staffing, promotions, and resource allocation.
Simply Asia experiences peak traffic between 10:00 AM and 6:00 PM, with a significant slowdown from 7:00 PM onwards. This data informs staffing schedules and targeted promotions.
Analyzing consumer segments by gender and generation informs targeted marketing, optimizing positioning. Affinity shows segment representation relative to average consumer.
Men (143% affinity) and Gen Y (187% affinity) exhibit a strong affinity for Simply Asia. Gen Y is significantly overrepresented, highlighting an opportunity for targeted marketing strategies towards this group. The male segment is also overrepresented.