Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Shell is right in the middle
Sample of brands in the same percentile
See what factors influence Shell performance in the Poland and how they change over time
See what factors influence Shell performance in the Poland and how they change over time
Available by subscription
Available by subscription
An analysis of Shell' competitors in the Poland
An analysis of Shell' competitors in the Poland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of customer foot traffic, revealing its competitive strength and customer preference in the industry.
Shell's MARKET PERFORMANCE percentile is 51 in the Cafe & Restaurants industry in Poland, indicating an average/above average market position. This suggests moderate brand strength relative to competitors like Beza Coffee, Mini Bar Kacper, Fabryka smaku, Mała Gastronomia - Naleśnikarnia, Zapiekanki u Patki, and SAHAR KEBAB LUSÓWKO who share the same percentile.
Customer Satisfaction (CSAT) measures how happy customers are with a brand. Higher CSAT scores often correlate with increased loyalty and positive word-of-mouth.
Shell's overall CSAT is 67%, an increase of 11.1 percentage points year-over-year, showing improvement. However, CSAT varies significantly by location. Masovian Voivodeship shows high satisfaction (94%) but experienced a decrease (-6.2pp), while Opole Voivodeship shows low satisfaction (27%) but a positive change (7.3pp).
Tracking the number of outlets reveals the brand's expansion strategy and presence in different regions. It indicates brand reach and potential market coverage.
Shell has one outlet each in Masovian Voivodeship and Opole Voivodeship. A small outlet presence might limit brand visibility and market penetration compared to competitors with broader distribution.
Identifying main competitors helps understand the competitive landscape and benchmark performance. Top competitor insights can guide strategic decisions.
Shell's customers in Poland also frequently visit Kuro Sushi Łomża, Stek Chata, ELEN food & friends, Miss Kimchi, and Bar Viet - Thai. Each of these competitors has a cross-visitation rate of 25%, indicating they attract a notable portion of Shell's customer base.
Analyzing traffic workload by hour of day (HOD) identifies peak and off-peak times. This is crucial for staffing, marketing, and optimizing the customer experience.
Shell experiences its highest traffic workload between 10:00 and 16:00, peaking at 56.36 around 11:00. Traffic is significantly lower during the night, between 21:00 and 6:00. These insights allow for optimized resource allocation.
Consumer segment analysis by Gender and Generation informs marketing and positioning. Affinity insights highlight the strength of each segment for targeted strategies.
Women show a high affinity (124%) towards Shell, indicating they are over-represented among Shell's consumers. Men are under-represented (84%). Gen Y shows a significantly high affinity (179%). Tailoring marketing efforts to these high-affinity groups can enhance brand engagement.