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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Shell is in the lower 44% of brands
Sample of brands in the same percentile
See what factors influence Shell performance in the Canada and how they change over time
See what factors influence Shell performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Shell' competitors in the Canada
An analysis of Shell' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Shell's MARKET PERFORMANCE is at the 44th percentile, placing it in the below average/lagging category. This indicates a need to improve foot traffic to enhance market standing. Performance peers in the same percentile: Gerry's Grill, Yama Sushi, Little Johnny's Sub Shop, Goen Japanese Restaurant, Virtu Cafe, Restaurant Montaza.
Outlet count reflects brand reach and market presence, directly impacting accessibility and overall revenue potential within different regions.
Shell operates 2 outlets in Ontario and 1 in Alberta, Canada. The number of locations indicates a limited physical presence. Expanding outlet numbers in other provinces could increase market penetration.
Competitor analysis identifies key rivals and customer crossover, informing strategies to enhance brand appeal and capture a larger market share.
Customers of Shell also visit Monks Chocolates, JJ's on the Docks Eatery Grimsby, Navigators Cafe, Denny's, and The Judge and Jester. All have a cross-visitation rate of 25%. These are key competitors for Shell.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
Shell experiences peak traffic between 10:00 AM and 12:00 PM, with the highest traffic workload around 10:00 AM (55.79). Traffic is minimal before 6:00 AM and after 9:00 PM. Staffing should be adjusted to reflect these peak hours.
Consumer segment analysis allows targeted marketing by revealing key demographics and preferences, maximizing engagement and ROI for specific groups.
Men (167%) and Gen Y (170%) are overrepresented among Shell's consumers. This suggests a higher affinity from these groups and can be useful for targeted marketing campaigns towards these demographics.