Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Sever-Metropol' is in the top 6% of brands
Sample of brands in the same percentile
See what factors influence Sever-Metropol' performance in the Russia and how they change over time
See what factors influence Sever-Metropol' performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of Sever-Metropol'' competitors in the Russia
An analysis of Sever-Metropol'' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reflects brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sever-Metropol' holds the 94th percentile, indicating a leading market performance. This top 6% position signifies strong brand preference relative to competitors like Kafe Yezhik, Coffee Room, Batoni, #Промрыба, PokeRamen, and Rusters, all within the same 94th percentile.
Customer Satisfaction shows the percentage of happy customers, reflecting the brand's ability to meet customer expectations and foster loyalty.
Sever-Metropol' has a 50% customer satisfaction rate, an 8.3 percentage point increase year-over-year. This shows improvement in customer perception. Northwestern Federal District shows 50% satisfaction, up by 6.4 percentage points.
Number of Outlets indicates brand's physical presence, showing market reach and accessibility to customers in different regions.
Sever-Metropol' has 28 outlets in the Northwestern Federal District and 2 in the Central Federal District. The Northwestern Federal District accounts for 100% of the brand's outlet presence.
Competitor analysis helps to identify direct competitors and understand customer preferences, enabling strategic positioning and marketing efforts.
Sever-Metropol' customers also frequent Culinary Shop Karavaevs Brothers, Pyshechnaya, Stolovaya Lozhka, Чачапури, and Makkeroni, with each having a 33.33% cross-visitation rate. These are key competitors to monitor.
Traffic Workload by hours shows customer traffic patterns, allowing for optimized staffing, resource allocation, and targeted promotions during peak hours.
Sever-Metropol' experiences peak traffic between 9 AM and 8 PM, with the highest workload around 2-3 PM. Traffic is minimal between midnight and 7 AM. This workload reflects high demand in day time.
Understanding consumer segments by Gender and Generation informs targeted marketing strategies and positioning, improving engagement and brand affinity.
Women (62%) are over-represented in Sever-Metropol' customer base with index that less than average value, while men (145%) have a high affinity. Gen Y (155%) are also highly represented, suggesting that the brand is popular among this demographic.