Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Secret Recipe is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Secret Recipe performance in the Bangladesh and how they change over time
See what factors influence Secret Recipe performance in the Bangladesh and how they change over time
Available by subscription
Available by subscription
An analysis of Secret Recipe' competitors in the Bangladesh
An analysis of Secret Recipe' competitors in the Bangladesh
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Secret Recipe is a leading brand in Bangladesh's Cafe & Restaurants industry with a Market Performance of 99, placing it in the top 1%. This percentile reflects a strong market presence. Performance peers in the same percentile range include Meat Theory, Panch Bhai Restaurant, Shiraj Chuigosto, Charcoal BAR & BBQ Restaurant, Hotel Ujanvati & Resort, and The Copper Chimney Restaurant, GEC.
Customer satisfaction (CSAT) is key to brand loyalty and business growth. Tracking it helps understand customer perception and identify areas for improvement.
Secret Recipe's overall customer satisfaction (CSAT) is 77%, a 5.3 percentage point increase year-over-year. Dhaka Division shows a CSAT of 78%, up 5.6 percentage points, while Chittagong Division has a CSAT of 57%, down 12.1 percentage points. The CSAT trend shows fluctuation over the months, indicating varying levels of customer satisfaction over time. Efforts to improve service in Chittagong may be warranted.
Average check (transaction value) indicates customer spending habits and revenue potential. Monitoring it helps in pricing strategies and sales optimization.
Secret Recipe's overall average check is 971.6 BDT, a decrease of 18.7% year-over-year. The Dhaka Division average check is 959.4 BDT. The dynamic data shows monthly fluctuations, with a high in April and subsequent variations. The decrease in average check needs to be looked at.
The number of outlets reflects brand reach and market presence. Tracking it shows expansion efforts and potential market coverage.
Secret Recipe has 12 outlets in Dhaka Division and 3 in Chittagong Division. This indicates a stronger presence in Dhaka compared to Chittagong, with Dhaka accounting for a larger share of the brand's total outlets. This data shows where company prioritizes outlets.
Identifying top competitors helps understand the competitive landscape and refine strategies to attract and retain customers.
Secret Recipe's top competitors based on customer cross-visitation are Sultan's Dine (13.33%), C House (13.33%), NORTH END coffee roasters (9.63%), Kiva Han (6.67%), and Swade Bangladesh (5.19%). These brands share customer interest, highlighting potential areas for competitive analysis and marketing strategy.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to match customer demand throughout the day.
Secret Recipe experiences peak traffic workload between 17:00 and 22:00, with the highest at 21:00 (64.77). Traffic is minimal between 0:00 and 7:00. This data allows for efficient staffing and resource allocation during peak hours.