Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Second Cup is in the top 7% of brands
Sample of brands in the same percentile
See what factors influence Second Cup performance in the Ghana and how they change over time
See what factors influence Second Cup performance in the Ghana and how they change over time
Available by subscription
Available by subscription
An analysis of Second Cup' competitors in the Ghana
An analysis of Second Cup' competitors in the Ghana
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, indicating competitive strength and customer preference in the Cafe & Restaurants industry.
Second Cup's MARKET PERFORMANCE in Ghana is at the 93rd percentile, indicating a leading position. This means Second Cup outperforms most competitors in attracting customers. Performance peers in similar range include: Bob One coffee and bakery shop, Alhaji's Wife Spintex, Barima Nkwan Peace Corner, Abosey Okai Chop Bar, HFC Food & Cafe, Chocolate Sarayi - East Legon. Year-over-year, there's a decrease of 12 percentile points.
Outlet count indicates brand reach and expansion. It reflects investment and growth strategy, impacting market presence and accessibility for consumers.
Second Cup has one outlet in the Greater Accra Region of Ghana between May 1, 2025, and July 31, 2025. There is no growth value or type data available. The bar fill percentage is 100% for the Greater Accra Region, indicating it accounts for all of the outlets.
Competitor analysis identifies key rivals and their customer overlap. This insights informs strategies to differentiate, retain customers, and capture market share.
The top competitors for Second Cup in Ghana, based on cross-visitation from May 1, 2025, to July 31, 2025, are d Café, RocoMamas, B2B Ghana | Breakfast To Breakfast, 80/20 BURGERS & FRIES, and DNR Turkish Restaurant, each sharing 20% of Second Cup’s customer visitation. These brands represent the main alternatives customers consider.
Traffic workload patterns uncover peak hours. This informs staffing, inventory, and promotional timing for optimal service and resource allocation efficiency.
Traffic workload for Second Cup in Ghana peaks between 17:00 and 19:00 (5 PM - 7 PM), reaching approximately 70.43 - 73.57. The lowest traffic is between 0:00 and 4:00 (12 AM - 4 AM), with workload at 0. This shows when demand is highest and lowest, helping to schedule staffing.
Analyzing consumer segments (Gender, Generation) enables targeted marketing. Affinity insights inform positioning strategies to boost engagement and market penetration.
Second Cup's customer base in Ghana shows high affinity towards women (91%), indicating over-representation in comparison to men(104%). Gen Y (169%) also shows very high affinity, suggesting that this group frequents Second Cup more often.