Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Second Cup is in the top 6% of brands
Sample of brands in the same percentile
See what factors influence Second Cup performance in the Azerbaijan and how they change over time
See what factors influence Second Cup performance in the Azerbaijan and how they change over time
Available by subscription
Available by subscription
An analysis of Second Cup' competitors in the Azerbaijan
An analysis of Second Cup' competitors in the Azerbaijan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Second Cup in Azerbaijan has a market performance of 94, placing it in the leading category. This percentile indicates a strong market position, suggesting high customer preference compared to its peers. Trattoria L'Oliva, Muse Cafe, The Qesr 13/80, White City Restaurant & Bar, Xəngəland, and Araz Terrace are performance peers.
Competitor analysis reveals market dynamics and customer preferences, aiding in strategic positioning and competitive advantage.
Second Cup's customers in Azerbaijan also frequent '145' (16.67%), KEFLI Local Wine & Snacks (11.11%), Biblioteka Baku (11.11%), Starbucks (11.11%), and Central Baku (11.11%). This cross-visitation data helps Second Cup understand its competitive landscape and customer preferences.
Traffic workload shows peak hours and customer flow, enabling optimized staffing, marketing, and resource allocation for better service.
Traffic workload for Second Cup in Azerbaijan varies throughout the day, peaking at 66.50% at 22:00 and the lowest at 00:00. This indicates peak customer activity in the late evening hours, with minimal traffic in the early morning.
Analyzing consumer segments by Gender and Generation allows for targeted marketing and customized experiences, enhancing brand relevance and customer engagement.
Second Cup's consumer base shows distinct segment affinities. Men are over-represented (affinity index 123), indicating high engagement. Women are under-represented (affinity index 40). Gen X is significantly over-represented (affinity index 259), while Gen Y is under-represented (affinity index 76).