Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
RocoMamas is in the top 23% of brands
Sample of brands in the same percentile
See what factors influence RocoMamas performance in the India and how they change over time
See what factors influence RocoMamas performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of RocoMamas' competitors in the India
An analysis of RocoMamas' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference, showing brand's share of foot traffic in the industry.
RocoMamas holds the 77th percentile in market performance, placing it in the average/above average tier. This indicates a solid market presence relative to competitors like Vishnoi Highway Hotel, Teenpath Bar, NANUA SWEET SHOP, Bistro De Bay, Modern Biryani House, and Jimm's by Whateverhappens, all positioned in the same percentile.
Customer satisfaction reflects brand perception and loyalty, crucial for retention and positive word-of-mouth, directly impacting revenue.
RocoMamas' overall customer satisfaction is at 78%, a decrease of 9.3 percentage points year-over-year. Maharashtra shows a CSAT of 78%, with a growth of 2.8 percentage points. This data suggests a need to investigate the drivers behind the overall CSAT decline while leveraging positive feedback from Maharashtra.
Outlet count reflects market reach and expansion strategy, indicating brand's growth and presence within the region.
RocoMamas has 2 outlets in Maharashtra and 1 in Goa. This distribution provides insight into the brand's current focus areas within India. No growth context data is provided in the source document.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
RocoMamas' customers also frequent The Wise Guys - Sky Lounge & Pub, McDonald's, Talli Bar & Kitchen, Atmosphere 6, and Cafe CO2, with a cross-visitation rate of 33.33% each. This highlights direct competitors and potential collaborative opportunities.
Traffic workload reveals peak hours and customer flow, informing staffing and promotional strategies to optimize efficiency and service.
RocoMamas experiences peak traffic workload between 19:00 and 22:00, with the highest workload at 21:00 (68.95%). This indicates the busiest hours for the restaurant, which would inform staffing and promotional strategies.
Understanding consumer segments enables targeted marketing and tailored experiences, increasing engagement and brand loyalty.
Women are overrepresented in RocoMamas' customer base, with an affinity index of 296, while men are underrepresented at 43. Gen X are overrepresented at 340, while Gen Y are underrepresented at 68. This suggests a high affinity with Gen X women.