Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Puradak Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Puradak Chicken performance in the South Korea and how they change over time
See what factors influence Puradak Chicken performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of Puradak Chicken' competitors in the South Korea
An analysis of Puradak Chicken' competitors in the South Korea
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Puradak Chicken holds a leading market performance with a percentile of 99 in South Korea's Cafe & Restaurants industry. This indicates a strong competitive position. Performance peers in the same percentile range include RAVE, Sanglogsu, 바통 Baton meal cafe, 100년장어촌 시흥본점, 꽃피는4월 밀익는5월(꽃사미로) April and May 45 and Takodas.
Outlet count indicates brand reach and market presence, showing expansion efforts and penetration in different regions.
Puradak Chicken has several outlets across South Korea, with the highest concentration in Gyeonggi (9 outlets), followed by South Gyeongsang (6 outlets). Other states, such as South Jeolla, North Gyeongsang and Gangwon, have 3 outlets each.
Competitor analysis helps understand the competitive landscape and identify brands that customers also frequent.
The top competitors for Puradak Chicken, based on cross-visitation, include Myeongdong, U-Ilag and Tosogchon, each with a cross-visitation rate of 11.54%. Onion Cafe and 큐스닭강정 have a cross visitation of 7.69%.
Traffic workload by hours reveals peak times and customer flow, optimizing staffing and resource allocation.
Puradak Chicken experiences its highest traffic workload between 17:00 and 21:00, peaking at 52.78% at 19:00, then declines through the night. The lowest traffic occurs between 1:00 and 7:00.
Understanding consumer segments informs targeted marketing and positioning. Affinity insights from Gender and Generation are strategic.
Puradak Chicken shows a high affinity with female consumers and Gen Z, indicated by affinity index of 102 and 190, respectively, suggesting over-representation of these segments compared to average. Gen X segment also over-indexes with an affinity index of 116, where Gen Y segment is under-indexed with an affinity index of 55.