Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Punto Azul is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Punto Azul performance in the Peru and how they change over time
See what factors influence Punto Azul performance in the Peru and how they change over time
Available by subscription
Available by subscription
An analysis of Punto Azul' competitors in the Peru
An analysis of Punto Azul' competitors in the Peru
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals the brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Punto Azul, with a market performance percentile of 99, is a leading brand in Peru's Cafe & Restaurants industry. This percentile indicates a strong market presence relative to peers like Embarcadero 41, Panchita, Full House Machu Picchu Restaurant, Don Juan Plazuela, Mapacho Craft Beer Restaurant, and Pescados Capitales, all within a similar leading range.
CSAT reflects customer happiness, guiding improvements and loyalty programs, and directly impacting brand perception and revenue growth.
Punto Azul's overall customer satisfaction (CSAT) is 89%, with a 2.2 percentage point increase year-over-year. In Lima, CSAT also stands at 89%. This indicates strong customer approval and positive trend for Punto Azul. The CSAT dynamic data shows fluctuations between 84.08 and 92.44 from April to June 2025.
Average check (or bill) is a key revenue indicator, influenced by menu pricing, customer spending habits and promotional campaigns.
Punto Azul's overall average check is 78.2 PEN, a decrease of 1.4% year-over-year. In Lima, the average check is 78.1 PEN. This suggests a slight decrease in customer spending per visit. The average check dynamic data shows fluctuations between 72.47 and 85.32 from April to June 2025.
Outlet count signifies brand reach and expansion, influencing market share, accessibility, and overall revenue potential.
Punto Azul has 10 outlets in Lima, and one each in Cusco, Callao, Piura, Lambayeque and Madre de Dios. The high concentration in Lima indicates a strong regional presence there.
Knowing competitors and visit overlap is essential for strategic positioning, marketing, and gaining a competitive advantage.
Punto Azul's top competitors based on customer cross-visitation are La Lucha Sanguchería Criolla (5.32%), Mangos Restaurante (3.42%), Panchita (3.42%), Barra Maretazo (3.42%), and Manolo (3.42%). This indicates shared customer base with these brands.
Traffic workload by hour shows peak times, enabling optimized staffing, promotions, and resource allocation for better efficiency.
Punto Azul experiences peak traffic between 13:00 and 15:00, with a workload around 61%. Traffic is lowest between 01:00 and 05:00. Resource allocation and staffing should match this workload distribution.
Understanding consumer segments allows tailoring products, services, and marketing for greater impact and improved customer engagement.
Punto Azul's consumer base shows higher affinity among women (86%) and men (109%), compared to average. Gen Y (110%) are more represented, while Gen X (72%) and Gen Z (23%) are less represented, suggesting higher brand affinity among middle-aged consumers. The figures show affinity, not absolute number of users.