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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Popbar is in the lower 39% of brands
Sample of brands in the same percentile
See what factors influence Popbar performance in the United States and how they change over time
See what factors influence Popbar performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Popbar' competitors in the United States
An analysis of Popbar' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile indicates the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Popbar's Market Performance is at the 39th percentile, positioning it as below average/lagging compared to other Cafe & Restaurants in the United States. This indicates a weaker market presence. Performance peers in similar positions include Dah Lee Restaurant, Vintner's Hill Wine Bar & Bistro, Lodi Wine Visitor Center, La Veranda Cafe, Skoden Coffee & Tea, and The Eagle Eye Tavern.
The number of outlets reflects brand reach, expansion strategy, and market presence across different locations.
Popbar has a total of 10 outlets in the United States. The majority of outlets are located in California (3), followed by Florida (2). New York, New Jersey, Georgia, Alabama and Louisiana each have 1 outlet. This distribution highlights the brand's concentration in specific states.
Identifying competitors through cross-visitation patterns helps understand market dynamics and customer preferences.
The top competitors for Popbar, based on cross-visitation, include Mala Town 自选麻辣烫, Hako, Piacere Mio, Jeni's Splendid Ice Creams, and Konito's Cafe, each with 25% cross-visitation. This indicates that Popbar customers also frequent these brands, suggesting they may offer similar or complementary products/services.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand effectively.
Popbar's traffic workload shows peak activity between 10 AM and 8 PM, with the highest traffic around 3 PM (54.57). There is no traffic between 0 AM and 9 AM, and after 9 PM. This information can be used to optimize staffing during peak hours.
Analyzing consumer segments helps tailor marketing strategies and product offerings to specific demographic groups.
Popbar's consumer base shows a high affinity among women (affinity index 73) and Gen Z (affinity index 546). In contrast, men affinity is 123, and Gen X affinity is 165. This data suggests marketing efforts could be targeted towards Gen Z and female consumers, without abandoning Gen X and male consumers.