Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pomponchik is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pomponchik performance in the Russia and how they change over time
See what factors influence Pomponchik performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of Pomponchik' competitors in the Russia
An analysis of Pomponchik' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows Pomponchik's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pomponchik is in the top 1% of brands in the Cafe & Restaurants industry in Russia, indicating a leading market position. This high percentile signifies a strong preference among consumers compared to competitors like Yunikfud, Блинбери, МакШава – шаверма в центре СПб, бургеры, питы, доставка еды, Wasabi, 7 lir, and Edateca, all within the same top percentile.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue through positive word-of-mouth and repeat business.
Overall customer satisfaction for Pomponchik is 63%, a decrease of 2.7 percentage points year-over-year. The Southern Federal District shows high satisfaction (77%) with significant growth (7.7pp), while the Central Federal District has lower satisfaction (47%) with a decline (-21.8pp). Recent months show fluctuating satisfaction, peaking in June 2025.
Average check indicates customer spending per visit, reflecting pricing strategy effectiveness and customer value perception. Helps to increase revenue.
Average check data for Pomponchik shows a significant difference between regions. The Central Federal District has an average check of 828.6 RUB, while the Southern Federal District's average check is 666.7 RUB. Dynamic data indicates an approximate average check of 600 RUB across the observed months, although this data is approximated.
Outlet count shows brand's reach and expansion, indicating market penetration and accessibility to customers in different geographic areas.
Pomponchik has a geographically concentrated presence, with 38 outlets in the Central Federal District. The Southern Federal District has 8 outlets, and the Northwestern Federal District has 2. This distribution indicates a stronger market presence in the Central Federal District.
Identifying key competitors helps understand market dynamics, allowing for strategic differentiation and improved customer acquisition and retention efforts.
Top competitors for Pomponchik based on customer cross-visitation include Roza Vetrov, Café Halt Mini Hotel, Dyushes, Dich", and Pel'mennaya, each with a 16.67% cross-visitation rate. This indicates customers who visit Pomponchik also frequently visit these establishments.
Traffic workload insights help optimize staffing, manage resources, and reduce wait times, improving service and customer experience during peak hours.
Pomponchik experiences peak traffic workload between 12:00 PM and 3:00 PM, with the highest workload at 2:00 PM (57.04%). Traffic is lowest between 2:00 AM and 4:00 AM. Understanding these patterns allows for strategic staffing and resource allocation.
Understanding demographics enables customized marketing, targeted product offerings, and personalized customer experiences, improving customer engagement.
Pomponchik's customer base shows a slightly higher affinity towards women (103%) compared to men (97%). Generation Y (Gen Y) shows a significantly higher affinity (155%). This suggests that marketing efforts should consider the preferences and behaviors of female and Gen Y consumers.