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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
POLLO MEDINA is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence POLLO MEDINA performance in the Mexico and how they change over time
See what factors influence POLLO MEDINA performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of POLLO MEDINA' competitors in the Mexico
An analysis of POLLO MEDINA' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, reflecting its competitive strength and customer preference.
POLLO MEDINA's market performance is at the 95th percentile, a leading position, indicating strong brand preference. Competitors such as Brontos Zavaleta Hamburguesas al Carbon, Tacos Don Luis, Sobaka, Tacos Los Muro, La Bamba Express and La Valenka Cocina de México are in a similar range.
Customer satisfaction (CSAT) measures loyalty, directly impacting revenue. Tracking changes informs service improvements and overall customer experience.
POLLO MEDINA's overall CSAT is 50%, down 11 percentage points year-over-year. In Nuevo León, CSAT is also 50%, with the same decrease, signalling a need to investigate and improve customer satisfaction strategies in this region. CSAT decreased from ~61.54% to ~61.54% from April to June 2025.
Outlet count indicates brand reach and market presence. Growth reflects expansion strategy and potential revenue increase.
POLLO MEDINA has 14 outlets in Nuevo León. The number of locations provides coverage in strategic markets, but is concentrated.
Identifying top competitors and cross-visitation patterns enables targeted marketing and strengthens competitive strategies to retain customers.
Carl's Jr. is the top competitor for POLLO MEDINA, with 22.22% cross-visitation. Other competitors are Los Hueros - Sopes, El Gaucho, Taquería Guadalajara S D 24-7 and El Pipiripau, all with 11.11% cross-visitation.
Traffic workload helps optimize staffing and resource allocation, matching peak hours with demand to enhance customer service and efficiency.
POLLO MEDINA experiences peak traffic between 11:00 and 18:00, with the highest workload around 13:00 (55.83%). The workload is minimal during night hours. Staffing should match the distribution.