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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Plaza Premium Lounge is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Plaza Premium Lounge performance in the Brazil and how they change over time
See what factors influence Plaza Premium Lounge performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Plaza Premium Lounge' competitors in the Brazil
An analysis of Plaza Premium Lounge' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength relative to competitors, showing customer preference within the Cafe & Restaurants industry.
Plaza Premium Lounge holds a leading market performance percentile of 98 in Brazil's Cafe & Restaurants sector. This indicates a strong position, placing it in the top 2% of brands. Its performance peers include Panificadora e Confeitaria Kakau, DNA House, Bar Chaparral Boteco, Gula's Sushi Itajaí, Fogo & Alma Gastronomia, and Restaurante Barraca Verde, all within a similar high-performance bracket.
Customer satisfaction reflects service quality and overall customer experience, impacting loyalty and brand reputation.
Plaza Premium Lounge's overall customer satisfaction (CSAT) in Brazil is 66%, a 9 percentage point decrease year-over-year. The Southeast Region mirrors this CSAT at 66%, also down by 9 percentage points. CSAT fluctuated between 54.84% and 89.29% from April to June 2025.
Outlet count indicates brand presence and market coverage, influencing accessibility and brand visibility.
Plaza Premium Lounge has 1 outlet in the Southeast Region of Brazil. The region comprises 100% of total outlets.
Understanding competitors highlights market dynamics, informing strategies to enhance customer acquisition and retention.
The top competitors based on cross-visitation include Bode do Nô and Café 18 do Forte (both at 9.09%), followed by Coco Bambu, Nazo Japanese Food, and Olga Pão de Queijo (all at 4.55%). This indicates customer overlap with these brands.
Traffic workload shows peak hours, enabling optimal staffing and resource allocation for enhanced customer experience.
Peak traffic workload for Plaza Premium Lounge occurs around 12:00 PM (48.71%) and 7:00 PM (49.86%), indicating the busiest times. Traffic is relatively consistent from 1:00 AM (44.14%) to 3:00 AM (47.86%).
Segment analysis enables targeted strategies based on gender and generation, optimizing marketing and customer engagement.
Women are over-represented among consumers (84%), while Men are also over-represented (112%). Gen X is over-represented (128%), Gen Y is under-represented (57%), and Gen Z shows the highest affinity (352%), indicating strong engagement.