Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Plan B is in the top 10% of brands
Sample of brands in the same percentile
See what factors influence Plan B performance in the Tunisia and how they change over time
See what factors influence Plan B performance in the Tunisia and how they change over time
Available by subscription
Available by subscription
An analysis of Plan B' competitors in the Tunisia
An analysis of Plan B' competitors in the Tunisia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand strength, based on foot traffic, indicating customer preference versus competitors in the industry.
Plan B's market performance is in the top 10%, positioning it as a leading brand. This indicates strong customer preference and competitive strength within Tunisia's cafe & restaurant industry. Performance peers include Le Baron fastfood, L'Atelier-Restaurant, Akdeniz café & resto, Restaurant El Bibane, L’Autre Monde, and kakino cafe restaurant.
Customer satisfaction reflects loyalty and service quality, influencing brand perception and repeat business. Positive CSAT drives growth.
Plan B demonstrates very high customer satisfaction, with an overall CSAT of 92%, a significant increase of 79.8 percentage points year-over-year. Sousse shows a 97% satisfaction rate with a growth of 85.1 percentage points. CSAT values for April-June of 2025 are stable at ~93%.
Outlet count indicates brand reach and expansion. More outlets can lead to greater accessibility and market presence.
Plan B has one outlet each in Sousse, Tunis, Ben Arous and Kairouan. There is no growth value. Data indicates a presence across multiple states but no change in outlet numbers during the reporting period.
Understanding competitors aids strategic positioning. Identifying frequently cross-visited brands informs competitive advantage.
The top competitors of Plan B, based on customer cross-visitation, are Papa Johns Pizza, SPIGOLA RESTAURANT, Sandwich Chaneb, Couleur Café, and Damascino Lac 2, each with a 14.29% cross-visitation rate. This shows shared customer interest.
Traffic workload patterns inform staffing and promotions. Optimizing based on peak hours enhances customer experience.
Plan B experiences peak traffic workload between 11:00 and 21:00, with the highest traffic around 15:00-20:00. Traffic is minimal between midnight and 10:00. Staffing and promotional efforts should align with the peak hours.
Consumer insights drive targeted marketing. Tailoring strategies to segments maximizes engagement and brand resonance.
Plan B's customer base shows Men are overrepresented(index 139) relative to Women(index 37). Gen X is overrepresented(index 208). This suggests focused messaging and offers catering to Men and Gen X could enhance marketing effectiveness. A score of 100 would represent the average consumer.