Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza King is in the top 6% of brands
Sample of brands in the same percentile
See what factors influence Pizza King performance in the Hungary and how they change over time
See what factors influence Pizza King performance in the Hungary and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza King' competitors in the Hungary
An analysis of Pizza King' competitors in the Hungary
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Pizza King holds the 94th percentile in Market Performance, indicating a leading position. This signifies that Pizza King captures a substantial portion of the market traffic compared to its competitors in Hungary. Performance peers in the same range include Étterem, CAUSE Café & Roastery, SZÉK Restaurant & Bar, Ultramarinos Martinez spanyol DELI, PizzAti Debrecen, and Ezüstkanál Vendéglő.
CSAT reflects customer happiness, vital for loyalty and growth, pinpointing areas for improvement to boost retention.
Pizza King's overall CSAT score is 38%, a 15.2 percentage point increase year-over-year. In Central Hungary, CSAT is also 38% with an 18.2 percentage point increase. The CSAT dynamic data shows fluctuations, peaking in May 2025. This suggests improved customer satisfaction, yet continued focus is needed to understand drivers and maintain positive trends.
Outlet count shows brand reach and expansion, reflecting growth and market penetration in different regions.
Pizza King has 10 outlets in Central Hungary and 1 in Transdanubia. This indicates a strong presence in Central Hungary with limited expansion elsewhere. Further analysis is needed to determine if this distribution aligns with strategic goals for market coverage and growth potential.
Competitor analysis identifies key rivals, helping refine strategies to gain an advantage and attract more customers.
The top competitors for Pizza King, based on cross-visitation, include Gofrizzz, VakVarjú, Arany Oroszlán Étterem, Pizza Cappella, and Harbro Kézműves Sörbár, each with a 5.88% cross-visitation rate. This suggests Pizza King's customers are also visiting these brands, offering insights into potential partnerships or areas for differentiation.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation for optimal customer experience.
Pizza King experiences peak traffic workload between 10 AM and 10 PM, with the highest traffic around 1 PM. Minimal traffic occurs between 12 AM and 7 AM. This pattern informs staffing decisions and targeted promotions during peak hours to maximize sales and customer satisfaction.
Understanding consumer segments focuses marketing efforts by tailoring products and messages to specific groups.
Pizza King's customer base shows high affinity among women (Index 121), indicating they are overrepresented. Men are underrepresented (Index 87). Gen X (Index 158) has a high affinity, while Gen Y (Index 67) shows less engagement. Strategies should leverage Gen X's interest and aim to improve Gen Y's engagement.