Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Express is in the lower 14% of brands
Sample of brands in the same percentile
See what factors influence Pizza Express performance in the Netherlands and how they change over time
See what factors influence Pizza Express performance in the Netherlands and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Express' competitors in the Netherlands
An analysis of Pizza Express' competitors in the Netherlands
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Express is in the lower 14% of brands in the Netherlands' Cafe & Restaurants industry, indicating a critically low market performance. This suggests that the brand captures significantly less customer foot traffic compared to its competitors. Performance peers in a similar range include Echte Bakker, Mo'splace steenwijk, De Voortuin - Nijmegen, Mei bubble tea & smoothies, Kantine De Striene and Maide doner pizza.
Outlet count indicates brand reach. Growth reflects expansion and market penetration. A wide footprint can boost brand visibility.
Pizza Express has 1 outlet in the Netherlands between May 1, 2025, and July 31, 2025. This represents the brand's current physical presence in the region. No growth data is available.
Competitor analysis identifies direct rivals and customer preferences. Understanding cross-visitation patterns aids strategic positioning.
Customers of Pizza Express also frequently visit Proeflokaal Sijgje and La Casita. Both show 100% cross-visitation. This information reveals key competitors attracting similar customer segments.
Traffic workload analysis shows peak hours. Optimizing staffing and promotions during busy times enhances customer experience and sales.
Pizza Express experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (58.86%). Traffic is minimal from 0:00 to 11:00 and from 22:00 to 23:00. Resource allocation should focus on the afternoon and evening peaks.
Consumer segments inform targeted marketing. Understanding demographics helps tailor campaigns and product offerings to specific groups.
Women and Gen Y shows the highest affinity. Women are over-represented (275% index), indicating a strong interest in Pizza Express. Similarly, Gen Y also shows affinity (238% index), meaning over-representation among Pizza Express's customers.