Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Express is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Pizza Express performance in the Italy and how they change over time
See what factors influence Pizza Express performance in the Italy and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Express' competitors in the Italy
An analysis of Pizza Express' competitors in the Italy
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength relative to competitors. A high percentile shows customer preference and successful market penetration.
Pizza Express, with a market performance of 97, is a leading brand in Italy's Cafe & Restaurants industry, placing it in the top 3%. This high percentile signifies strong customer preference. Performance peers in a similar leading position (97th percentile) include Il Priscio di Puglia - Pizzeria Contemporanea e servizio Catering su Ape food-truck, Breccia, Ristorante La piazzetta, Osteria del Palio, Osteria del Ponte, and Il Mare Dal Moro.
CSAT reflects customer happiness. Monitoring CSAT helps identify areas for improvement and fosters loyalty, directly impacting revenue and brand reputation.
Pizza Express boasts an overall CSAT of 82%, a 2.5 percentage point increase year-over-year. Campania leads with 84% satisfaction, followed by Lazio at 81%. The CSAT dynamic data shows fluctuations month to month, staying above 81%. This positive trend suggests successful customer experience management.
Outlet count shows brand reach and expansion. Tracking this KPI helps assess market penetration and informs growth strategies across different regions.
Pizza Express has multiple outlets across Italy, with Emilia-Romagna leading at 5, followed by Veneto at 3. Lombardy, Apulia and Sicily each have 2 outlets. Trentino – Alto Adige/Südtirol, Campania, and Lazio each have 1 outlet. This distribution demonstrates a presence in key regions.
Competitor analysis identifies key rivals and cross-visitation patterns. Understanding this landscape informs strategies for competitive advantage and customer retention.
Pizza Express's main competitors, based on cross-visitation, are Pizzeria Donna Stella (7.5%), Sorbillo (5%), Desiree Ristorante Pizzeria (2.5%), Olbia Airport Club Lounge (2.5%) and In Pasta - Cibo e Convivio (2.5%). These brands attract a portion of Pizza Express's customer base, highlighting direct competition.
Traffic workload shows peak hours and customer flow. Analyzing this data optimizes staffing, promotions, and resource allocation for efficiency.
Pizza Express experiences peak traffic between 11:00 and 22:00, with the highest workload around 12:00-13:00. Traffic is minimal between 3:00 and 6:00. This data indicates optimal times for staffing and promotional activities.
Understanding consumer segments enables targeted marketing. Analyzing demographics like gender and generation refines strategies and boosts engagement with relevant groups.
Pizza Express's customer base shows higher affinity for men (119) compared to women (75). Gen X exhibits a high affinity (130), while Gen Y has a slightly lower affinity (97). This suggests that marketing efforts could be tailored differently toward these groups to maximize engagement.