Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pío Pío is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pío Pío performance in the Panama and how they change over time
See what factors influence Pío Pío performance in the Panama and how they change over time
Available by subscription
Available by subscription
An analysis of Pío Pío' competitors in the Panama
An analysis of Pío Pío' competitors in the Panama
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength, indicating customer preference in a competitive industry and brand's share of foot traffic relative to peers.
Pío Pío, with a market performance percentile of 99, is a leading brand in Panama's Cafe & Restaurants industry. This high percentile indicates a strong market position and significant customer preference compared to competitors like Viva la Pizza, Domino's Pizza, Austin Mama's | Corozal (Railroad Station), El Container Food City, Afrodisíaco Italian Modern Kitchen and El Trapiche, which are within the same high-performing percentile range.
Customer satisfaction (CSAT) indicates brand perception and loyalty, reflecting service quality and customer experience, and directly impacting revenue and growth.
Pío Pío's overall CSAT is 61%, a slight decrease of 1.1 percentage points year-over-year. There's significant regional variation: Panamá Oeste shows high satisfaction (91%) with substantial growth (38.7pp), while Panamá Province has lower satisfaction (47%) and a decrease (-17.8pp). This shows satisfaction changes across different areas.
Average check reflects customer spending per visit and is a key indicator of pricing strategy effectiveness and the ability to upsell or cross-sell menu items.
Pío Pío's overall average check is 7.5 PAB, a decrease of 7.6% year-over-year. The average check is 7.4 PAB in Panamá Oeste and 7.1 PAB in Panamá Province, with both showing a flat growth rate (0%). This suggests spending changes across different areas.
Outlet count indicates brand reach and market presence. More outlets typically mean greater convenience for customers and increased brand visibility.
Pío Pío has a varying number of outlets across Panama: 33 in Panamá Province, 13 in Panamá Oeste, 6 in Chiriquí, 4 in Coclé, 3 in Herrera, 2 in Veraguas, and 1 each in Los Santos and Colón. The concentration in Panamá Province indicates a strategic focus on this region.
Understanding key competitors and customer cross-visitation helps refine marketing strategies and identify opportunities to capture market share.
Pío Pío's top competitors based on customer cross-visitation are McDonald's (33.81%), KFC (10.79%), Nacionsushi (7.19%), Subway (6.47%), and Niko's Café (6.47%). This indicates that Pío Pío customers also frequently visit fast-food chains and casual dining restaurants.
Analyzing traffic workload by hour helps optimize staffing, manage resources efficiently, and improve customer experience during peak times.
Pío Pío experiences peak traffic between 17:00 and 20:00 (55.23% to 56.94%), with a steady workload from 8:00 to 16:00 (48.05% to 53.09%). Traffic is lowest between 0:00 and 5:00 (13.27% to 21.35%), and there's a gradual increase from 6:00 (29.22%).
Analyzing consumer segments by gender and generation informs targeted marketing and positioning, improving campaign relevance and ROI through affinity insights.
Pío Pío's customer base shows a higher affinity among women (73%) and Gen X (180%), while Men (118%) and Gen Y (76%) are represented differently relative to the average consumer. This suggests a skew towards women and Gen X, indicating areas for targeted marketing efforts.